Apprentice

No. 5 Re-Vamped

By: Glamboulevard - Published: • References: glamboulevard
In October of 2007, Chanel will launch Chanel No.5 Eau Premiere, a new version of the iconic Chanel No.5. Eau Premiere is marketed to be a modern and softer interpretation of No. 5 and "will incorporate all of No. 5's original ingredients, including rose absolute, jasmine, neroli and ylang-ylang, but rebalanced in a lighter, airier formula by master perfumer Jacques Polge." Also a new ad shot featuring Nicole Kidman, and photographed by Patrick Demarchelier, will be featured in fashion and beauty magazines in November. The fresher reincarnation of the most cherished fragrance in the world will retail for $125 (150mL/5oz). Kidman was a model for Chanel in the past, check out the cheesy commercial she shot for No. 5 a few years ago embedded at the bottom.

Trend Hunter is always on top of the latest from Chanel: Stats for Chanel Eau Premiere Trending: Older & Buzzing
Traction: 8,054 clicks in 365 w
Interest: > 3 minutes
Concept: Chanel Eau Premiere
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: sugary sequin accessories, radiation water purifiers, and 10 retirement home innovations.