Chanel Eau Premiere - No. 5 Re-Vamped (VIDEO)

In October of 2007, Chanel will launch Chanel No.5 Eau Premiere, a new version of the iconic Chanel No.5. Eau Premiere is marketed to be a modern and softer interpretation of No. 5 and “will incorporate all of No. 5’s original ingredients, including rose absolute, jasmine, neroli and ylang-ylang, but rebalanced in a lighter, airier formula by master perfumer Jacques Polge.” Also a new ad shot featuring Nicole Kidman, and photographed by Patrick Demarchelier, will be featured in fashion and beauty magazines in November. The fresher reincarnation of the most cherished fragrance in the world will retail for $125 (150mL/5oz). Kidman was a model for Chanel in the past, check out the cheesy commercial she shot for No. 5 a few years ago embedded at the bottom.

Trend Hunter is always on top of the latest from Chanel:

$260,150 Chanel “Diamond Forever” Tote - World’s Most Expensive Bag (GALLERY)

Forbes magazine called it “the costliest handbag on the market.” It may also be the most exclusive as well. Debuting in time for Christmas, the December launch of Chanel’s new Diamond Forever tote will introduce the world’s most pricy bag to date—and the company only made 13 of them.

The diamond… [More]

Chanel’s New Ads - Keira Knightly For Coco Mademoiselle

For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.

In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel’s most famous quotations illuminated the streets.

In boutiques, a… [More]

Luxury Sporting Goods - Football Meets Fashion (VIDEO)

Many luxury fashion houses are including branded sports products such as American footballs, tennis rackets and even skis.  I guess it is a way for those companies to cross over into other categories and expand with additional product offerings.

How fitting then of Karl Lagerfeld to introduce a spo… [More]

Chanel Tennis Racket - Sport Equipment For The Brand Conscious (GALLERY)

No wonder people can get so addicted to brands like Chanel. They do think of you. Or at least, they make sure that every accessory you might need for your sport activity can be purchased from them. We have to admit, they do it pretty well, as these recently released tennis rackets are real eye catch… [More]

Holographic Polish

This is brilliant!

Oh yes ladies its time for one of Chanel’s infamous limited edition nail colours. This one totally rocks and is the best ever, for once it really is worth the hype. Once on your nails, they turn into a full hologram. Yes a FULL one! This makes it unlike any other previous ‘hologr… [More]

CHANEL 3rd - Low Cost Perfume for the Third World

CHANEL 3rd is a low cost alternative to CHANEL No. 5.  Unfortunately, it’s just a concept from The Onion, but the idea is so good, it may inspire someone’s creativity. [More]