Chanel is Celebrating Its Iconic Fragrance with a Centennial Collection
Laura McQuarrie — November 5, 2021 — Fashion
References: ellecanada
Chanel is celebrating the Chanel No 5 eau de parfum 100th anniversary with a special perfume-inspired jewelry collection that pays homage to various elements of the product. The 123-piece haute jewelry collection, dubbed the No5 Collection, was brought to life by the Chanel Jewelry Creation Studio and it takes inspiration from the stopper, the bottle, the number and the flowers used in the scent.
The very distinctive stopper inspired designs like the Diamond Stopper Ring in yellow gold, platinum and onyx, as well as brooches and bracelets in the collection. While some designs are more subtle than others, the 55.55 Necklace stands out for including the iconic shape of the Chanel perfume bottle in diamonds. This special piece will be kept at the Chanel heritage house.
The very distinctive stopper inspired designs like the Diamond Stopper Ring in yellow gold, platinum and onyx, as well as brooches and bracelets in the collection. While some designs are more subtle than others, the 55.55 Necklace stands out for including the iconic shape of the Chanel perfume bottle in diamonds. This special piece will be kept at the Chanel heritage house.
Trend Themes
1. Perfume-inspired Jewelry - The success of Chanel's No5 Collection has demonstrated the potential for other luxury brands to explore crossover collections that blend multiple products within a brand.
2. Haute Jewelry Collections - Designers of high-end fashion brands could create more haute jewelry collections that are inspired by iconic products or items within their brand.
3. Luxury Brand Collaborations - Luxury fashion brands could collaborate with jewelry designers to create exclusive collections that draw inspiration from their iconic products.
Industry Implications
1. Luxury Fashion - Luxury fashion brands could expand their brand offerings and revenue streams by launching jewelry collections inspired by their iconic products.
2. Jewelry Making - Jewelry makers could explore more creative and unconventional design inspirations, such as iconic fragrances, to differentiate their collections in the market.
3. Perfume Manufacturing - Perfume manufacturers could explore more unconventional product extensions, such as jewelry collections inspired by their most iconic fragrances, to increase brand awareness and reach new audiences.
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