Category
Tech
Modular Capture
Trend cluster
Category
Digitized Girl
Power
The next phase of equality for women focuses on tech and the online sphere.
2.6
Trend score
What's Happening
What is the Digitized Girl Power trend?
Digitized Girl Power: The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology.
Evidence
Examples of the Digitized Girl Power trend
CategoryTech
Female-Friendly Networking Apps
The Bumble BIZZ App Introduces Women To Careers Of Interest
There is an opportunity for software developers to design and create networking apps that cater specifically to women seeking job opportunities in male-dominated fields.
CategoryArt & Design
All-Female DJ Workshops
This Immersive Workshop Was Created to Empower Musically Inclined Women
Opportunities for DJ workshops and classes specifically designed for women to learn and excel in the electronic music industry.
CategorySocial Good
Girl-Targeted Tech Programs
This 3D Printing Project Enables You to Invest in Girls' Education
Non-profit organizations can use 3D printing technology to empower girls and students in STEM education.
CategoryTech
Girls-Only Gamer Parties
Microsoft Japan Threw an Xbox Party Exclusively for Girl Gamers
The gaming industry can benefit from creating more opportunities and events that cater specifically to women, allowing for a more inclusive and diverse gaming community.
CategorySocial Media
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
The technology industry can benefit from peer mentorship platforms that connect individuals within the industry for mutual guidance and support.
CategorySocial Good
Girls Coding Camps
TechGirlz Runs a Tech-Themed Entrepreneurial Summer Camp for Girls
Foundations and educational institutions can integrate technology into their curriculum to improve the diversity of young women and promote an interest in STEM fields through hand…
CategoryMarketing
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
Developing new emoji standards and designing inclusive emoji sets.
CategoryLife-Stages
Tween Feminism Tours
The Rookie Yearbook Four Meetup is Hosted by Tavi Gevinson and Readers
The popularity of publications like Rookie and their focus on empowering young girls present an opportunity for publishing companies to create similar content and reach a growing…
Trend themes
Themes within the Digitized Girl Power trend
Three behaviours holding the trend together01
Digitized Feminism
As technology sees more female entrepreneurs and gadgets targeted towards girls, a shift in girls' attitude towards technology shows a next frontier for feminism.
02
STEM Gender Skills Gap
Initiatives aimed at gamification of digital technologies, peer mentorships and tech-themed entrepreneurial summer camp for girls could potentially mitigate the unemployment situation in Africa and close the gender gap in tech-related fields.
03
Female-Centric Technology
From female-mentoring apps to networking platforms, brands focusing on expanding their technology offerings to women are disrupting the male-dominated industry and elevating women’s presence in tech.
Industry implications
What the Digitized Girl Power trend means for industry
Where the trend changes the playbookFor
Technology
Initiatives and campaigns that specialize in gamification of digital technologies and promoting STEM-related fields can resonate more with a wider audience while contributing to shifting cultural attitudes towards technology.
For
Entertainment
Initiatives that create safe and empowering spaces for female gamers and offer immersive workshops to women who want to learn more about music or other entertainment genres are disrupting the unbalanced entertainment industry.
For
Education
Tech-themed entrepreneurial summer camp for girls, female-mentoring apps and other similar programs are aimed at boosting STEM education and promoting female participation in technology and entrepreneurship.
Trend signals
Trend signals for Digitized Girl Power
Trend score 2.6 out of 10, from popularity 41%, activity 30%, freshness 8%.
Popularity41%
Activity30%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
