Empowered Chat

Female-focused communication apps create a community

Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality.
SCORE: 4.8
Mild Top 5 Examples: 16,835 Total Clicks Jun 14 - Mar 15
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileLifestyleRomance
Group Video Apps - Rounds is a Group Video Chat App to Connect with 12 Buddies at Once
SCORE: 7.6
Viral 11,383 Clicks Pub: Jan 8, 15
Group Video Apps
Rounds is a Group Video Chat App to Connect with 12 Buddies at Once
Rounds is a free-to-download group video chat app for Apple and Android devices that helps you connect with a large group of friends, face-to-face for free. The HD video chats run on WiFi, 3G, 4G... [More]
Girly Messaging Apps - Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
SCORE: 5.8
Warm 2,132 Clicks Pub: Nov 22, 14
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
In order to increase appeal to millennials, Victoria Secret’s Pink Nation shopping app now doubles as a chat messaging app. In the app, public chats can be customized with different... [More]
Expecting Mother Social Apps - Preggie Connects Expecting Mothers with Other Pregnant Women Nearby
SCORE: 4.2
Mild 1,468 Clicks Pub: Jun 4, 14
Expecting Mother Social Apps
Preggie Connects Expecting Mothers with Other Pregnant Women Nearby
Preggie is a mobile social network designed specifically for expecting mothers. Over the course of nine months, pregnant women experience tons of bodily changes and challenges, and these will only... [More]
Female-Friendly Dating Apps - WyldFire is a Dating App Made For Women
SCORE: 3.4
Untested 1,357 Clicks Pub: Nov 7, 14
Female-Friendly Dating Apps
WyldFire is a Dating App Made For Women
Move over, Tinder! There’s a new dating app in town, and it’s vying for the throne. Wyldfire is geared towards making the online dating experience more female-friendly. If you’re... [More]
Female-Empowering Messaging Apps - The Bumble App for Dating Only Lets Women Start Conversations
SCORE: 2.3
Untested 495 Clicks Pub: Mar 30, 15
Female-Empowering Messaging Apps
The Bumble App for Dating Only Lets Women Start Conversations
Founded by Whitney Wolfe and other ex-employees from Tinder, the Bumble app is a game-changing dating platform. Nearly identical to the popular (and popularly parodied) romance app, Bumble has... [More]