In-Store Projected

Projected displays create whimsy, interactivity and prestige

Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.
SCORE: 5.9
Warm Top 5 Examples: 29,569 Total Clicks Sep 14 - Apr 15
Popularity
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DEMOGRAPHICS
Consumer Insight Topics: BusinessRetail
Virtual Technology Shops - Google's Virtual Shop Simulates its Branded Retail Space in London
SCORE: 7
V. Hot 8,027 Clicks Pub: Mar 18, 15
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
In order to mark the opening of the first branded Google store in the world, the tech giant set up a virtual shop for those who can’t make it to the real thing at Currys PC World in London.... [More]
Interactive In-Store Displays - Kate Spade Introduces Perch Technology to Better Customer Experience
SCORE: 6.5
Hot 11,982 Clicks Pub: Jan 24, 15
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
In order to take their customer experience to the next level, Kate Spade introduced an interactive in-store display in the form of Perch technology. Chief marketing officer Mary Beech says, “... [More]
Projected Design Previews - The Smart Projection Device Helps With Upholstery and Furniture Shopping
SCORE: 6
Warm 2,932 Clicks Pub: Sep 17, 14
Projected Design Previews
The Smart Projection Device Helps With Upholstery and Furniture Shopping
The introduction of augmented reality technology to retail or furniture shopping is not the newest idea. However, this smart projection device from Vizera does more than let you virtually fit a... [More]
Digital Product Showrooms - Made.com's Display Shows Off Items Available Online and In-Store
SCORE: 5.5
Warm 2,827 Clicks Pub: Feb 16, 15
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
When you think of a product showroom, what likely comes to mind first is an experience that involves products you can touch and see with your own eyes. But in order to present the assortment it has... [More]
Digital Retail Showrooms - Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
SCORE: 4.2
Mild 3,801 Clicks Pub: Feb 7, 15
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
American clothing label Tommy Hilfiger recently introduced its first-ever digital retail showroom in Amsterdam. The high tech retail concept is meant to change the way Hilfiger’s products are... [More]