Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Frozen
Gourmet
Frozen meals shift to cater to upscale taste profiles.
3.1
Trend score
What's Happening
What is the Frozen Gourmet trend?
Frozen Gourmet: Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.
Evidence
Examples of the Frozen Gourmet trend
CategoryLifestyle
Cryogenically Frozen Meals
Frozen Foodies' Frozen Meals Give New Life to Gourmet Restaurant Dishes
The frozen food manufacturing industry can embrace cryogenic freezing technology to produce high-quality and long-lasting frozen meals.
CategoryLifestyle
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
The food and beverage industry can innovate by creating restaurant-quality frozen meals and transparent packaging.
CategoryLifestyle
Frozen Curry Dinners
These Pre-Packaged Meals Offer a Taste of Authentic Indian Cuisine
The production of frozen curry dinners requires innovation in food manufacturing processes and packaging materials.
CategoryLifestyle
Frozen Gourmet Meals
Todric's Frozen Entrees are Free of Additives and Chemicals
Disruptive innovation opportunity: Explore innovative packaging designs and food preservation techniques to improve the quality and convenience of frozen gourmet meals.
CategoryLifestyle
Restaurant-Inspired Frozen Meals
This Chicken and Shrimp Scampi Tastes Like Fresh Restaurant Fare
The frozen food industry can capitalize on the demand for frozen meals that offer the taste and appeal of restaurant fare.
Trend themes
Themes within the Frozen Gourmet trend
Three behaviours holding the trend together01
Upscale Frozen Meals
Frozen meals have undergone a gourmet makeover.
02
Restaurant-Inspired Frozen Foods
Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire.
03
Cryogenic Preservation
Frozen Foodies' offerings are made in partnership with reputed chefs, cryogenically frozen for maximum preservability and minimum interference with taste.
Industry implications
What the Frozen Gourmet trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunities for food companies to create and market frozen meals that cater to upscale taste profiles.
For
Packaging
Opportunities for packaging companies to create innovative, vacuum-sealed packaging that showcase the quality of the ingredients.
For
Technology
Opportunities for companies to invest in and develop cryogenic preservation technology that preserves taste and quality of gourmet meals over an extended period of time.
Trend signals
Trend signals for Frozen Gourmet
Trend score 3.1 out of 10, from popularity 32%, activity 51%, freshness 8%.
Popularity32%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
