Frozen Gourmet

Frozen meals shift to cater to upscale taste profiles

Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.
SCORE: 4.7
This Year and Mild Top 6 Examples: 8,815 Total Clicks Aug 14 - Jan 16
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Consumer Insight Topics: LifestyleFood
Cryogenically Frozen Meals - Frozen Foodies' Frozen Meals Give New Life to Gourmet Restaurant Dishes
SCORE: 4.9
This Year and Warm 617 Clicks Pub: Jan 21, 16
Cryogenically Frozen Meals
Frozen Foodies' Frozen Meals Give New Life to Gourmet Restaurant Dishes
These frozen meals offered up by Frozen Foodies quite literally comprise real restaurant menu items, made by professional chefs, that are then packaged in frozen form for easy preparation and eating... [More]
Exposed Vacuum-Sealed Meals - Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
SCORE: 4.6
This Year and Warm 1,215 Clicks Pub: Jan 21, 16
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
For many consumers, frozen meals are associated with being less nutritious and flavorful as traditional foods, but Marlees Nantucket Supreme meals look to change all that. Aside from being delicious,... [More]
Frozen Curry Dinners - These Pre-Packaged Meals Offer a Taste of Authentic Indian Cuisine
SCORE: 4.2
Warm 604 Clicks Pub: Sep 4, 15
Frozen Curry Dinners
These Pre-Packaged Meals Offer a Taste of Authentic Indian Cuisine
Canadian chef Vikram Vij is producing a line of frozen curry dinners that give North American audiences a taste of authentic Indian cuisine. Canada is home to a wide variety of cultures and this... [More]
Frozen Gourmet Meals - Todric's Frozen Entrees are Free of Additives and Chemicals
SCORE: 5.7
This Year and Mild 312 Clicks Pub: Jan 21, 16
Frozen Gourmet Meals
Todric's Frozen Entrees are Free of Additives and Chemicals
Todric’s restaurant in the Canadian capital Ottawa has long been renowned for offering high-quality gourmet foods as well as reliable catering services, but the company has now taken its... [More]
Frozen Superfood Packaging - Super Nature's Frozen Food Packaging Looks Vibrant and Healthy
SCORE: 3.9
Mild 5,759 Clicks Pub: Aug 19, 14
Frozen Superfood Packaging
Super Nature's Frozen Food Packaging Looks Vibrant and Healthy
The frozen food packaging created for Vesco Foods’ Super Nature brand by Asprey Creative aims to retire the misconception that frozen foods can’t be fresh or good for you. The Super... [More]
Restaurant-Inspired Frozen Meals - This Chicken and Shrimp Scampi Tastes Like Fresh Restaurant Fare
SCORE: 3.5
This Year and Mild 308 Clicks Pub: Jan 22, 16
Restaurant-Inspired Frozen Meals
This Chicken and Shrimp Scampi Tastes Like Fresh Restaurant Fare
Marie Callender’s herb roasted chicken and shrimp scampi is a frozen food offering that takes full advantage of the increasing popularity of frozen foods that are reminiscent of legitimate... [More]