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Frozen Gourmet

Frozen meals shift to cater to upscale taste profiles

Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.
Trend Themes
1. Upscale Frozen Meals - Frozen meals have undergone a gourmet makeover.
2. Restaurant-inspired Frozen Foods - Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire.
3. Cryogenic Preservation - Frozen Foodies' offerings are made in partnership with reputed chefs, cryogenically frozen for maximum preservability and minimum interference with taste.
Industry Implications
1. Food and Beverage - Opportunities for food companies to create and market frozen meals that cater to upscale taste profiles.
2. Packaging - Opportunities for packaging companies to create innovative, vacuum-sealed packaging that showcase the quality of the ingredients.
3. Technology - Opportunities for companies to invest in and develop cryogenic preservation technology that preserves taste and quality of gourmet meals over an extended period of time.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 24 Examples:
51,568 Total Clicks
Date Range:
Mar 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:

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