Doro's Phone Package Was Designed with the Elderly in Mind

By: Laura McQuarrie - Dec 8, 2014
References: doro & packagingoftheworld
As mobile technology becomes more user-friendly, it's becoming quite common to see the words "smartphone" and "senior" together, as in this phone package design that specifically appeals to the elderly.

While there are tons of phone packaging designs out there that are meant to catch the eyes of youthful audiences, Doro set out to create packaging specifically with a senior group in mind. Packaging for the Doro Liberto 820 phone is as easy to open as possible, meaning that it doesn't require any kind of tools or forcefulness to get at the product inside. Described as a "frustration-free gift box," the contents of the phone package include eco-friendly pulp paper trays that neatly organize the different layers inside the box.