Brands make self-assembly easier through clever, instructional packaging
Implications - Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality.
Workshop Question - What role does your packaging play in how consumers interact with your product and your branding?
Trend Themes
1. Embedded Instruction Manuals - Brands are including instructional manuals right into the packaging design itself for heightened self-sufficiency.
2. Packaging as Tech Aid - Smart packaging technology helping to set up devices while they're still boxed up in the store.
3. Sustainable Packaging - Innovative packaging concepts that boast recycled materials and the ability to be repurchased post-purchase.
Industry Implications
1. Consumer Electronics - Smart packaging technology that assists electronics set up while still boxed up in stores.
2. Food & Beverage - Embedded instruction manuals right into the packaging design itself for heightened self-sufficiency.
3. Clothing & Apparel - Sustainable packaging concepts that transform into hangers and can be repurchased post-purchase.
