It's only relatively recently that the demand and sales for men's bathroom products have increased dramatically. CNCRT Body Balm packaging would enter into the market with a clever brand identity technique, appealing to those male buyers who might still be disinterested with special detergents and creams.
Yoshifumi Yokoyama's design embodies a burliness and a durability and it goes very much against the merchandizing conventions typically associated with feminine items. Concrete was cast into hollow rectangular prisms of a dark and stony gray with hard edges and sharp corners. If it weren't for the push administering top, one would hardly assume that something as soft as lotion might be stored inside CNCRT Body Balm packaging.
One would hope that refills would come in recyclable containers since these solid dispensers are hard-wearing enough for repeated reuse.
Stats for Cement-Encased Soap
Trending: Older & Average
Research: 5,470 clicks in 180 w
Interest: 2.1 minutes
Concept: CNCRT Body Balm Packaging
Related: 64 examples / 49 photos
Segment: Males, 18-55+
Comparison Set: 23 similar articles, including: accordion-style soap pumps, washed up polymer bottles, and shirt tag branding.
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