Plus-Size Positivism

Consumers search for unique ways to feel good about their bodies

Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
SCORE: 6.9
This Year and Warm Top 6 Examples: 125,970 Total Clicks Jul 14 - Feb 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingInteractive
Obese Celebrity Makeovers - A Spanish Artist Photoshops Celebs to Encourage Diverse Body Acceptance
SCORE: 7.8
Viral 106,119 Clicks Pub: Mar 4, 15
Obese Celebrity Makeovers
A Spanish Artist Photoshops Celebs to Encourage Diverse Body Acceptance
These obese celebrity portraits give stars like Jennifer Lawrence, Katy Perry and Emma Watson a plus-sized makeover. The photographs transform the otherwise svelte stars into women who are a lot... [More]
Diverse Swimsuit Campaigns - The #SwimSexy Campaign Features Three Unconventional Models
SCORE: 8.5
This Year and Viral 6,619 Clicks Pub: Feb 10, 16
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
The new #SwimSexy campaign by ‘swimsuitsforall’ is making headlines for using three unconventional models to show off its latest products. While many brands have made an effort to... [More]
Body Positive Campaigns - Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
SCORE: 5.9
Warm 5,817 Clicks Pub: Apr 8, 15
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
There are many brands in the fashion industry that shy away from promoting a positive body image for women, but ModCloth is definitely not one of them. In place of models, ModCloth has previously... [More]
Empowering Feminism Posters - This Body Positive Illustration Series Inspires Women to Be Themselves
SCORE: 6.2
Warm 5,803 Clicks Pub: Jul 11, 14
Empowering Feminism Posters
This Body Positive Illustration Series Inspires Women to Be Themselves
It’s great to see women put their skill to good use and inspire other women to love themselves and their figures no matter what as this body positive illustration series shows. Created by... [More]
Body Positive Athletic Wear - The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
SCORE: 4.1
Mild 398 Clicks Pub: Jun 15, 15
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
In order to help women realize that they are more than just a number, ‘Manifesta’ has completely done away with clothing sizes and body measurements. Rachel Blumenfeld started the... [More]
Complimentary Dressing Rooms - 'Yours Clothing' Features Interactive Change Rooms
SCORE: 4.3
Mild 1,214 Clicks Pub: Jul 12, 14
Complimentary Dressing Rooms
'Yours Clothing' Features Interactive Change Rooms
Plus-size retailer ‘Yours Clothing’ has found a way to make your dressing room experience a little more enjoyable. I can’t imagine anyone actually enjoys fitting rooms, or, as I... [More]