The planets become a source of design inspiration
Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Workshop Question - What could you do to provide your customer with a reprieve from the modern world?
Trend Themes
1. Astronomy-inspired Aesthetics - Consumers are seeking a more naturalistic and mysterious visual style, leading to the rise of astronomical aesthetics in fashion and design.
2. Celestial Packaging - Brands are beginning to incorporate outer space themes into their packaging, elevating the brand's image and creating unique designs.
3. Astrological Product Lines - Astrology and beauty come together in limited edition collections of scents, soaps and more, tailored to different astrological signs.
Industry Implications
1. Fashion and Accessories - Brands and designers can incorporate lunar and celestial elements into their collections, creating unique pieces that appeal to consumers.
2. Consumer Packaged Goods - Incorporating outer space themes into packaging can elevate a brand's image, attract attention, and bring a sense of wonder to mundane products.
3. Beauty and Cosmetics - Astrology-based product lines and limited edition collections can increase consumer engagement, attract new customers and create buzz for the brand.
7 Featured, 63 Examples:
439,195 Total Clicks
Date Range:
Feb 14 — Apr 15
Trending:
Mild
Consumer Insight Topics:
