Marketplace Bonding

The online marketplace nurtures its community of buyers and sellers

Implications - In an effort to strengthen the relationships between buyers, sellers and the marketplaces themselves, the online marketplace industry has seen a surplus of programs, events and social media initiatives that allow each member in this online micro-chain to better understand one another. This shift reveals that those who play in the online marketplace seek to be part of a true community, beyond transactions.
SCORE: 4.4
Mild Top 5 Examples: 12,617 Total Clicks Apr 15 - Apr 15
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Consumer Insight Topics: MarketingBusiness
Crafty Retail Partnerships - Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
SCORE: 6.7
Hot 9,359 Clicks Pub: Apr 8, 15
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
Since there are so many talented Etsy sellers that deserve recognition beyond the small web shops they keep online, Etsy is helping to give its creative community a boost in a partnership with... [More]
Empowering Tech Events - Shopify's Beyond the Code Triumphs Women in Technology
SCORE: 5.8
Warm 1,519 Clicks Pub: Apr 8, 15
Empowering Tech Events
Shopify's Beyond the Code Triumphs Women in Technology
Last fall, Canadian commerce company Shopify held an event called Beyond the Code in Canada’s capital city of Ottawa to celebrate women in the realm of technology. The conference was crafted... [More]
Collaborative Microblogging Features - The Tumblr App Lets Users Purchase, Pledge and Get Involved
SCORE: 4.4
Untested 736 Clicks Pub: Apr 8, 15
Collaborative Microblogging Features
The Tumblr App Lets Users Purchase, Pledge and Get Involved
The recently launched Tumblr app not only allows you to follow your favorite blogs, post, share and explore new content, it also enables you to buy, pledge and get involved. Select posts will host... [More]
Resourceful Vendor Meetups - Ebay in Person is a Series of Educational Networking Events for Sellers
SCORE: 3.6
Untested 791 Clicks Pub: Apr 8, 15
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
eBay in Person is a series of resource-sharing events put on by the online marketplace in order to enrich the experience of sellers. Given the setup of the business, providing educational resources... [More]
Marketplace Supplier Meetups - The Etsy Visits Sellers Program Helps the Service Grasp Its Vendors
SCORE: 1.4
Untested 212 Clicks Pub: Apr 8, 15
Marketplace Supplier Meetups
The Etsy Visits Sellers Program Helps the Service Grasp Its Vendors
Online marketplace Etsy operates a program called Etsy Visits Sellers that has thus far seen 250 individuals from the site’s admin team stop by some of the crafters’ studios. While the... [More]