Whimsical Retail

Brands increase interest through over-the-top retail displays

Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park than a grocery store, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
SCORE: 6.4
Hot Top 6 Examples: 52,145 Total Clicks Feb 14 - Apr 15
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Consumer Insight Topics: MarketingBusinessRetailBranding
Rainbow Arched Drink Displays - This Coca-Cola Display Brings the Smiles with Rainbow
SCORE: 7.1
V. Hot 16,331 Clicks Pub: Feb 25, 14
Rainbow Arched Drink Displays
This Coca-Cola Display Brings the Smiles with Rainbow
This Coca-Cola display makes emotion the focal point. The display uses large arches to attach two different aisles of Coke together. When making a successful brand attaching emotion and culture to... [More]
Ice Cream Displays - The King's Brand Provides an In-Store Carnival Experience
SCORE: 6.6
V. Hot 8,333 Clicks Pub: Mar 11, 15
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
King’s has created an ice cream display that some people might be able to associate with a carnival. Full of bright colors and elaborate arches, it essentially turns one of the standalone... [More]
Farm-Inspired Chocolate Displays - Milka Promotes Its Natural Ingredients with a Rustic Brand Design
SCORE: 6.3
Hot 5,246 Clicks Pub: Mar 11, 15
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
Milka has created a playful chocolate display that brings to mind a farm and its surrounding countryside. Complete with a cow-shaped shelf that holds the products, this chocolate display brings a... [More]
Dessert-Themed Scarf Displays - The Anthropologie Scarf Display Is Ready for Summer
SCORE: 6.3
Hot 10,354 Clicks Pub: Feb 24, 14
Dessert-Themed Scarf Displays
The Anthropologie Scarf Display Is Ready for Summer
No store has ever had a more summery scarf display than the newest window display by Anthropologie. Known for its feminine style and sophisticated designs, the Anthropologie brand isn’t a... [More]
Bold Yogurt Displays - Yoplait Singles Out Natural Ingredients with Strawberry Signage
SCORE: 6.3
Warm 9,078 Clicks Pub: Mar 11, 15
Bold Yogurt Displays
Yoplait Singles Out Natural Ingredients with Strawberry Signage
Yoplait has created a bold yogurt display that focuses on ingredients the brand knows consumers are concerned with. Not only is the refrigerated stall fitted with Yoplait’s logo, it features a... [More]
Golden Flowering Kiosks - The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
SCORE: 4.9
Warm 2,803 Clicks Pub: Apr 6, 15
Golden Flowering Kiosks
The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
This stunning over-the-top perfume retail display was created by London-based designer Tommaso Nicolao to promote Viktor & Rolf Flowerbomb. The opulent nature of the overflowing display does a... [More]