The New Target Plus-Size Line is a Step in the Right Direction

By: Rebecca Byers - Apr 8, 2015
References: corporate.target
After a few years marked by controversial efforts and public missteps, the latest Target plus-size line is finally giving shoppers something to celebrate. Titled AVA & VIV, the collection features a wide range of statement pieces and everyday wardrobe essentials that touch on fast fashion trends that are often not adequately available in plus-sizes.

Launched in store in February 2015, the collection has been designed by Target's coveted design team, will be updated monthly and all pieces will be priced between a range of $10 and $80.

In order to kick off the line's launch, the Target plus-size line was modeled by plus-size fashion blogging superstars Gabi Gregg (Gabi Fresh), Chastity Garner and Nicolette Mason.