The Online Retailer Eloquii Changing Plus-Size Clothing

By: Jennifer Paul - Published: Mar 26, 2014 • References: eloquii & huffingtonpost
Plus-size shopping isn’t always easy to do and the lack of fashionable retailers can make it much more difficult, but Eloquii is answering the plus-size retailer problems. Plus-size models have become increasing popular in advertising and magazine covers. E-retailer Eloquii is offering plus-size clothing in sizes 14-24.

The goal of the site has changed to attract a trendier audience. "We want her to know that she can wear every trend, as long as its cut for her specific body and proportions." Eloquii is aiming to show women that it doesn’t matter what size you are, you can still wear those items of clothing that are popular each season.

There is no limit to what can be worn by any woman, regardless of their shape or size and it no surprise that the best-selling item on the Eloquii website is a cropped sweater. Stats for Plus-Size Conusmer E-Retailers Trending: Older & Chilly
Research: 1,107 clicks in 113 w
Interest: 2 minutes
Concept: Eloquii
Related: 68 examples / 52 photos
Segment: Females, 12-55+
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