Female consumers turn to mobile applications for a sense of security
Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
Workshop Question - How can your brand help to instill a sense of power and control within your consumers?
Trend Themes
1. Personal Safety Apps - Smartphone apps with GPS tracking and panic buttons increase personal safety of users.
2. Wearable Safety Devices - Personal safety devices that are both functional and fashionable are rising in popularity and disrupting traditional accessories.
3. Consent Verification Apps - Apps that encourage users to discuss and verify consent aim to prevent sexual violence and spark important conversations about the topic.
Industry Implications
1. Fashion and Accessories - Fashion companies can collaborate with tech companies to create wearable safety devices that complement their clothing lines and appeal to consumers.
2. Personal Security Services - Companies that provide personal security services can incorporate the use of technological advancements in their business model.
3. Mobile App Development - App development companies can explore the niche of safety-related applications and create solutions for various industries.
7 Featured, 63 Examples:
364,407 Total Clicks
Date Range:
Mar 14 — May 15
Trending:
Warm
Consumer Insight Topics:
