Digitized Safety

Female consumers turn to mobile applications for a sense of security

Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
SCORE: 4.9
Warm Top 6 Examples: 25,546 Total Clicks Mar 14 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMobile
Protective Ring Alarms - The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
SCORE: 6.7
V. Hot 7,744 Clicks Pub: Nov 3, 14
Protective Ring Alarms
The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
This example of wearable tech makes a personal safety device look more fashionable than ever before. The Siren Ring looks like a sophisticated piece of jewelry that is actually powered by patent-... [More]
Chic Hi-Tech Jewelry - CuffLinc's Wearable Technology Promotes Style and Safety
SCORE: 5.2
Warm 10,951 Clicks Pub: Mar 15, 14
Chic Hi-Tech Jewelry
CuffLinc's Wearable Technology Promotes Style and Safety
When it comes to hi-tech jewelry, a lot of the designs out there are driven by function and they definitely serve as statement pieces, but not the attractive kind. But if you were to look at the... [More]
Undercover Distress Devices - This Location Tracker Informs Loved Ones of Your Unsafe Circumstances
SCORE: 6.1
Warm 4,255 Clicks Pub: Apr 6, 15
Undercover Distress Devices
This Location Tracker Informs Loved Ones of Your Unsafe Circumstances
Called the Revolar, this location tracker may quickly prove to be a lifesaver. Developed by Jacqueline Ros, this is a coin-sized button that can be clipped easily and secretly into your clothing,... [More]
Personal Security Apps - Emergensee Turns Smartphones into Hi-Tech Security Systems
SCORE: 4.5
Mild 932 Clicks Pub: May 26, 15
Personal Security Apps
Emergensee Turns Smartphones into Hi-Tech Security Systems
Emergensee is a personal security app that addresses the dangers of daily life not only for family and friends, but professionals in vulnerable fields of work. This includes realtors, medical... [More]
Consensual Intimacy Apps - The Good2Go App Attempts to Foster Positive Communication About Consent
SCORE: 3.6
Mild 1,273 Clicks Pub: Oct 1, 14
Consensual Intimacy Apps
The Good2Go App Attempts to Foster Positive Communication About Consent
Good2Go is a new app that encourages honest and open communication about sexual consent between adults. Though the app has good intentions—the prevention of sexual violence—it can lead... [More]
Taxi App Safety Measures - Uber Introduces SOS Button to Strengthen Rider Security
SCORE: 1.7
Untested 391 Clicks Pub: Feb 11, 15
Taxi App Safety Measures
Uber Introduces SOS Button to Strengthen Rider Security
After a few reports of sexual abuse in India, Uber has introduced an SOS button to increase security for riders. Available as an in-app update, it will “allow users to share details of their... [More]