Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer

By: Laura McQuarrie - Published: Jul 26, 2014 • References: liptontea & creativeguerrillamarketing
When it's summer, everybody wants to be out enjoying the sun and this interactive bus stop ad by Lipton is a brilliant way to help people cool off in the process. Lipton took over an entire bus stop, making it known as the 'Cool Down Stop,' with a panel on one side that encouraged people waiting to press it. By pressing the button, people on the street were lightly misted with cold water, giving them a refreshing break from the beating sun.

Although there images of Lipton products splashed all over the bus shelter, there are no physical drinks involved in the campaign. However, this is a really clever way to build association that Lipton iced tea equals summer refreshment when it's unbearably hot outside. Stats for Refreshing Drink Ads Trending: Older & Mild
Research: 655 clicks in 95 w
Interest: > 3 minutes
Concept: "bus Stop Ad"
Related: 79 examples / 61 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: ingenious interactive ads, a refreshingly honest look, and warmth-sharing campaigns.