Hyper-Informed Targeting

Brands are using big data for advertisements and brand interactions

Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, its role in the general public's eye is one just starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
SCORE: 6.1
Warm Top 6 Examples: 9,773 Total Clicks Feb 15 - Sep 15
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DEMOGRAPHICS
Custom Dessert Campaigns - Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
SCORE: 7
Hot 2,996 Clicks Pub: Jul 21, 15
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
With a new campaign called ‘Flavorize Me,’ Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor. The campaign analyzes social... [More]
Smart Memory Spoons - Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
SCORE: 6.4
Warm 1,567 Clicks Pub: Sep 7, 15
Smart Memory Spoons
Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
In partnership with Hirsch & Mann, Maille designed the ultimate technological utensils—smart spoons that remember what flavored mustard consumers liked best. Taking visitors on an in-store... [More]
Bearded Matchmaking Research - These Gillette Dating Statistics Take Advantage of Tinder's Big Data
SCORE: 6.3
Warm 1,658 Clicks Pub: Mar 12, 15
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Gillette dating research was conducted in order better market shaving products to the college crowd. Interestingly, conventional means of doing market research and promoting the findings were not... [More]
Personalized Loyalty Keychains - Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
SCORE: 5.5
Mild 874 Clicks Pub: Feb 16, 15
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... [More]
Movie-Based Dating Apps - This Dating App Matches Users Based on Their Netflix Viewing History
SCORE: 5.8
Mild 1,904 Clicks Pub: Jul 24, 15
Movie-Based Dating Apps
This Dating App Matches Users Based on Their Netflix Viewing History
‘Netfling’ is a new dating app that matches individuals based on their Netflix viewing history. If your idea of a perfect date is curling up on the couch with your favorite Netflix movie... [More]
Data-Driven Cycling Classes - The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
SCORE: 4.1
Mild 774 Clicks Pub: Mar 16, 15
Data-Driven Cycling Classes
The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
The Pursuit by Equinox is a new tech-infused, data-driven workout class debuting at SXSW 2015 in Austin. These new classes incorporate real time data gathered through retrofitted Schwinn bikes with... [More]