Primus' Mobile Marketing Stunt Targets Guys on Tinder

By: Laura McQuarrie - Jan 18, 2015
References: youtube & creativecriminals
Since there are more and more people meeting through online dating sites and apps, this means fewer chance encounters at a bar—but Belgian beer brand Primus wanted to discourage this behavior with a clever mobile marketing stunt called 'Bartinder.'

The beer brand had a bunch of women set up fake profiles on the site, which were quick to be matched with interesting guys. The last photo in the sets that the women uploaded made a quip about how a real man would try to pick her up at a bar before resorting to Tinder. As well, the stunt included a coupon that guys could use at a particular bar to get two free beers—one for the guy and another for a date.