Deisel Promotes its Summer Items with Neon-Painted Melting Props

By: Ady Floyd - Jun 29, 2015
References: serialcut & behance.net
This hypnotizing video displays the transformation of Diesel's summer accessories as they turn into neon-painted melting props with a gooey mess of perfectly flowing liquid.

The summer props appear in the video as average items such as shoes, sunglasses, a basketball and ice cream but they are quickly coated in fluorescent neon paint. The paint is a multi-colored liquid with a glossy finish that swirls with pink, blue and purple hues. After the items are coated with a glossy finish, they are melted down while simultaneously being suspended in mid air.

The video and images show the items when they are halfway melted and streams of goo are dripping down and flowing away from the melting prop. The video was created by 'Serial Cut' -- an Art Direction studio based in Madrid.