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Score: 6.6
This Month and Warm Top 4 Examples: 4,684 Total Clicks Date Range: Mar 14 - Oct 14
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Brands use the popularity of collaborations to show off a charitable side
Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 3,362 Total Clicks Date Range: Jan 12 - Sep 14
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Billboards incorporate interactive enhancements for engagement
Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 3,586 Total Clicks Date Range: Oct 13 - Aug 14
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Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 44,295 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 6.6
This Year and Hot Top 4 Examples: 13,000 Total Clicks Date Range: May 13 - Apr 14
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Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers. [More]
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Score: 5.5
This Year and Warm Top 4 Examples: 8,683 Total Clicks Date Range: Aug 13 - Feb 14
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The use of pets in ads evolves to convey familiarity, humor and youthfulness
Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more humor and youth-focused light. This goofy approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 46,071 Total Clicks Date Range: Jun 13 - Jan 14
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Marketers turn to guilt as a tactic to inspire consumers to be more eco-conscious
Implications - As the green movement becomes more dire for followers, brands are utilizing guilt as a means to encourage more economical lifestyles. Highlighting the ease of adoption, but also the shame associated with not cluing in sooner, the products and campaigns grab attention by being unabashedly honest. [More]
Score: 7.2
This Year and Hot Top 4 Examples: 54,361 Total Clicks Date Range: Mar 13 - Nov 13
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Consumers are double taking surreal, digitally altered images
Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing. [More]
Score: 5.3
Warm Top 4 Examples: 83,937 Total Clicks Date Range: Jul 11 - Jun 13
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Brands are adopting useful physical advertisements to benefit consumers
Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising. [More]
Score: 6.5
Hot Top 4 Examples: 35,193 Total Clicks Date Range: Feb 13 - Apr 13
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Creative ad agencies literally use consumers as vehicles for their message
Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]