PRO Trends

Emerging billboards opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 5.5
This Quarter and Mild Top 4 Examples: 2,750 Total Clicks Date Range: Jul 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Medical organizations focus on destigmatizing healthcare needs
Implications - Understanding that shock tactics have a tendency to breed fear and shame, medical organizations are turning to campaigns that normalize illness. Whether it's through social interaction or celebrity endorsement, the lynchpin of these campaigns is to foster a sense of support and de-stigmatize medical conditions. Organizations that understand the effectiveness of togetherness and transparency over fear will succeed in making more genuine, longer-lasting connections. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 978 Total Clicks Date Range: Oct 15 - Nov 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands adopt out-of-the-box tactics to attract new customers
Implications - Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity. [More]
Score: 6.4
This Quarter and Hot Top 4 Examples: 1,399 Total Clicks Date Range: Aug 15 - Nov 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Biometric technology helps create a hyper-tailored brand experience
Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 4,452 Total Clicks Date Range: Jan 15 - Nov 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands offer consumers new forms of pragmatic education
Implications - Understanding consumers' desire to learn practical, real-world skills, many brands and big businesses have begun to offer more pragmatic forms of education. This shift not only marks a departure in terms of what skills are considered valuable; it also positions brands as a trusted resource for consumers' personal betterment and self-improvement. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 8,968 Total Clicks Date Range: Apr 14 - Sep 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Outdoor advertising is enlivened with climatic customization
Implications - Advertisers are aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service. [More]
Score: 7.3
This Year and V. Hot Top 4 Examples: 5,176 Total Clicks Date Range: Feb 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands are using big data borrowed from social media for advertisements
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 7,308 Total Clicks Date Range: Mar 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands use the popularity of collaborations to show off a charitable side
Implications - Influencers and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising. [More]
Trend Hunter Services
Score: 4.5
Warm Top 4 Examples: 4,064 Total Clicks Date Range: Jan 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Billboards incorporate interactive enhancements for engagement
Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers. [More]
Score: 5.3
Hot Top 4 Examples: 4,394 Total Clicks Date Range: Feb 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
Score: 6.6
V. Hot Top 4 Examples: 50,317 Total Clicks Date Range: May 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]