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Score: 7.2
This Month and Warm Top 4 Examples: 6,620 Total Clicks Date Range: May 15 - Apr 16
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Digital brands take advertising offline with traditional mediums
Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 4,239 Total Clicks Date Range: Apr 14 - Mar 16
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Traditional outdoor advertisements are reimagined with a green twist
Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 2,193 Total Clicks Date Range: Nov 15 - Mar 16
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Brands personalize their holiday marketing efforts to connect with consumers
Implications - Personalization is quickly becoming the benchmark of successful marketing efforts in the digital age. As a result, many brands are using social media as an avenue for personalization, creating holiday campaigns that foster familiarity and facilitate communication between consumers and brands. The holiday season is already about communion and goodwill, and campaigns that extend this feeling not only succeed in humanizing the brand, but also invite consumers to become more intimately acquainted with it. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 16,651 Total Clicks Date Range: Sep 14 - Feb 16
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Interactive billboard advertisements offer consumers food & beverage samples
Implications - As brands look for ways to create memorable moments with consumers, many are opting for interactive outdoor advertisements that dispense samples of food and beverage products. Brands are aiming to connect with consumers as they are going about their daily routine, rather than on an as-needed basis. Overall, this demonstrates the mission by brands to assert themselves into the lives of consumers in a way that is both natural yet ubiquitous. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 2,943 Total Clicks Date Range: Jul 15 - Dec 15
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Medical organizations focus on destigmatizing healthcare needs
Implications - Understanding that shock tactics have a tendency to breed fear and shame, medical organizations are turning to campaigns that normalize illness. Whether it's through social interaction or celebrity endorsement, the lynchpin of these campaigns is to foster a sense of support and de-stigmatize medical conditions. Organizations that understand the effectiveness of togetherness and transparency over fear will succeed in making more genuine, longer-lasting connections. [More]
Score: 5
This Year and Mild Top 4 Examples: 1,243 Total Clicks Date Range: Oct 15 - Nov 15
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Brands adopt out-of-the-box tactics to attract new customers
Implications - Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity. [More]
Score: 6
This Year and Hot Top 4 Examples: 1,595 Total Clicks Date Range: Aug 15 - Nov 15
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Biometric technology helps create a hyper-tailored brand experience
Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer. [More]
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Score: 6.4
This Year and Warm Top 4 Examples: 4,666 Total Clicks Date Range: Jan 15 - Nov 15
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Brands offer consumers new forms of pragmatic education
Implications - Understanding consumers' desire to learn practical, real-world skills, many brands and big businesses have begun to offer more pragmatic forms of education. This shift not only marks a departure in terms of what skills are considered valuable; it also positions brands as a trusted resource for consumers' personal betterment and self-improvement. [More]
Score: 6
This Year and Warm Top 4 Examples: 10,321 Total Clicks Date Range: Apr 14 - Sep 15
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Outdoor advertising is enlivened with climatic customization
Implications - Advertisers are aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service. [More]
Score: 7.2
This Year and V. Hot Top 4 Examples: 5,760 Total Clicks Date Range: Feb 15 - Sep 15
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Brands are using big data for advertisements and brand interactions
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, its role in the general public's eye is one just starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]