DEMOGRAPHICS
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New in Billboards Category List Full Index
| Score:
8.4 | This Quarter and Hot
Top 4 Examples:
Date Range:
21,194 Total Clicks Feb 13 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their messageImplications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]
 Outrageous Mohawk Advertising |
 Fashion Logo Photoshoots |
 Social Media Thighvertising |
 Typographical Eyelid Ads |
Filed in: Marketing Branding Billboards Interactive
| Score:
6.4 | Warm
Top 6 Examples:
Date Range:
61,709 Total Clicks Dec 10 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Eccentric Media Buys
Ad agencies look beyond traditional media and into unconventional spaceImplications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices. [More]
 Nail Art Advertising |
 Car Grafitti Marketing |
 Falling Man Campaigns |
 Panda Death Shockvertising |
 Spicy Handvertisements |
 Magical Mirror Advertising |
Filed in: Marketing Interactive Billboards Branding
| Score:
4.8 | Mild
Top 6 Examples:
Date Range:
21,194 Total Clicks Feb 11 - Dec 11 |
| Popularity | |
| Activity | |
| Freshness |
Supersized Selling (UPDATE)
Larger-than-life marketing tactics are impossible to ignoreImplications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers. [More]
 Cracking Restaurant Campaigns |
 Monumental Startup Stunts |
 Mysterious Sculpture Stunts |
 Monstrous Massive Magazines |
 Behemoth Arcade Games |
 Car-Impaling Forks |
Filed in: Marketing Billboards Publicity Stunts Clusters Art & Design Tech
| Score:
5.8 | Warm
Top 6 Examples:
Date Range:
61,709 Total Clicks Dec 10 - Mar 11 |
| Popularity | |
| Activity | |
| Freshness |
Eccentric Media
Ad agencies look beyond traditional media to unconventional spaceImplications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices. [More]
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Nail Art Advertising |
 Car Grafitti Marketing |
 Panda Death Shockvertising |
 Falling Man Campaigns |
 Spicy Handvertisements |
 Magical Mirror Advertising |
Filed in: Marketing Branding Billboards Interactive
| Score:
6.7 | V. Hot
Top 6 Examples:
Date Range:
190,429 Total Clicks Feb 10 - Jun 10 |
| Popularity | |
| Activity | |
| Freshness |
Blatant Billboards
Consumers no longer react to traditional ads, need in-your-face displaysImplications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards. [More]
 Human Billboards |
 Naughty iPad Ads |
 Smelly Billboards |
 Violent Interactive Billboards |
 Censored Anti-Smoking Ads |
 Cutting Edge Billboards |
Filed in: Naughty Branding Billboards Social Good Regional Marketing World Tech
