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Score: 7.2
Recent and Warm Top 4 Examples: 6,369 Total Clicks Date Range: Apr 14 - Sep 15
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Outdoor advertising is enlivened with climatic customization
Implications - Advertisers are aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 8,111 Total Clicks Date Range: Jun 14 - Aug 15
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Brands are using big data borrowed from social media for advertisements
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 4,943 Total Clicks Date Range: Mar 14 - Jun 15
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Brands use the popularity of collaborations to show off a charitable side
Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising. [More]
Score: 4.9
Warm Top 4 Examples: 3,948 Total Clicks Date Range: Jan 12 - Sep 14
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Billboards incorporate interactive enhancements for engagement
Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers. [More]
Score: 5.2
Warm Top 4 Examples: 4,455 Total Clicks Date Range: Oct 13 - Aug 14
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Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
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Score: 6.9
V. Hot Top 4 Examples: 48,544 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 5.7
Hot Top 4 Examples: 13,964 Total Clicks Date Range: May 13 - Apr 14
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Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers. [More]
Score: 4.7
Warm Top 4 Examples: 9,828 Total Clicks Date Range: Aug 13 - Feb 14
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The use of pets in ads evolves to convey familiarity, humor and youthfulness
Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more humor and youth-focused light. This goofy approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one. [More]
Score: 5.3
Warm Top 4 Examples: 11,922 Total Clicks Date Range: Mar 13 - Jan 14
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Poking fun at car culture to connect with young drivers, brands adopt niche humor
Implications - While automobile marketing in the past has consisted of depicting aspirational lifestyles, many brands are adopting a form of self mockery to make car ownership less intimidating for millennial drivers. Adapting aspects of niche culture helps to draw in younger demographics to make the notion of adult life more approachable and the products associated therein more applicable to new market prospects. [More]
Score: 6.7
V. Hot Top 4 Examples: 45,915 Total Clicks Date Range: Jun 13 - Jan 14
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Marketers turn to guilt as a tactic to inspire consumers to be more eco-conscious
Implications - As the green movement becomes more dire for followers, brands are utilizing guilt as a means to encourage more economical lifestyles. Highlighting the ease of adoption, but also the shame associated with not cluing in sooner, the products and campaigns grab attention by being unabashedly honest. [More]