PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Score: 6.5
This Quarter and Warm Top 4 Examples: 6,436 Total Clicks Date Range: Aug 13 - Feb 14
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The use of pets in ads evolves to convey familiarity, humor and youthfulness
Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more humor and youth-focused light. This goofy approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 37,988 Total Clicks Date Range: Jun 13 - Jan 14
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Marketers turn to guilt as a tactic to inspire consumers to be more eco-conscious
Implications - As the green movement becomes more dire for followers, brands are utilizing guilt as a means to encourage more economical lifestyles. Highlighting the ease of adoption, but also the shame associated with not cluing in sooner, the products and campaigns grab attention by being unabashedly honest. [More]
Score: 8
This Year and Hot Top 4 Examples: 43,698 Total Clicks Date Range: Mar 13 - Nov 13
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Consumers are double taking surreal, digitally altered images
Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 67,049 Total Clicks Date Range: Jul 11 - Jun 13
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Brands are adopting useful physical advertisements to benefit consumers
Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising. [More]
Score: 7
Hot Top 4 Examples: 32,486 Total Clicks Date Range: Feb 13 - Apr 13
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Creative ad agencies literally use consumers as vehicles for their message
Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]
Trend Hunter Services
Score: 6
Hot Top 4 Examples: 62,532 Total Clicks Date Range: Feb 11 - Mar 12
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Ad agencies look beyond traditional media and into unconventional space
Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices. [More]
Score: 5.1
Warm Top 4 Examples: 23,099 Total Clicks Date Range: Feb 11 - Dec 11
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Larger-than-life marketing tactics are impossible to ignore
Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers. [More]
Score: 5.7
Hot Top 4 Examples: 62,532 Total Clicks Date Range: Feb 11 - Mar 11
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Ad agencies look beyond traditional media to unconventional space
Implications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices. [More]
Score: 6.7
Viral Top 4 Examples: 177,581 Total Clicks Date Range: May 10 - Jun 10
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Consumers no longer react to traditional ads, need in-your-face displays
Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards. [More]
Score: 5.2
Warm Top 4 Examples: 59,453 Total Clicks Date Range: May 09 - Jan 10
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Ads on buses and planes save money while expanding reach
Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals. [More]