This Student Project Features Branding Inspired by Easter Island

By: Rebecca Byers - Jul 10, 2015
References: behance.net & packagingoftheworld
This student project from Russia depicts the branding and packaging for a dynamic range of fruity ice pops inspired by the monuments at Chile's Easter Island. Created by Baranova Marina at the HSE Art and Design School, the range is visually appealing based on its black packaging that make the multicolored pastel ice pops appear brighter.

The ice pop itself is modeled in the shape of the Easter Island monuments and the font and symbols printed on the packaging references the system of glyphs discovered at the archaeological site.

Some of the enticing flavors included in the concept ice cream range include strawberry, lichi, orange, banana and ginger. Other more interesting, experimental flavors include paper, olives and cactus.