This Canadian Cat Rescue Association Used Tinder for 'Catfishing'

By: Laura McQuarrie - Mar 19, 2015
References: orphankittenrescue & adsoftheworld
When it comes to online dating, being a victim of catfishing is never desirable, unless it's part of this stunt from the Vancouver Orphan Kitten Rescue Association.

Two negatives (catfishing and kittens in need of homes) were turned into a positive with a fun Tinder campaign. While this dating app has been used in the past to help pets find homes, the deceptive part of this campaign is what makes it so brilliant. The campaign specifically chose cats with human names and then had these lovable pets pose with a human for a photo. This way, when people had the chance to swipe right or left for Seth, Phoebe and Zoey, they didn't realize that they were actually going after a pet instead of a person. When a match was made, the brilliance continued with tempting messages sent to Tinder users like "Wanna see some cute pictures of me and my friends?" which included a link back to the rescue association's site.