Occult Branding

Moody, clandestine imagery aims to inspire product-driven ritual in consumers

Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
SCORE: 5.4
Warm Top 5 Examples: 28,519 Total Clicks Jan 15 - Aug 15
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Consumer Insight Topics: Art & DesignMarketingDesignBranding
Cult Coffee Branding - This Coffee Bar Branding Channels Occult Imagery
SCORE: 7
V. Hot 12,007 Clicks Pub: Apr 16, 15
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
A Mexican cafe has made a name for itself with dynamic and cultish coffee bar branding. Located in Mexico City, the Almanegra Cafe boasts an occult-inspired visual identity that aims to encourage a... [More]
Ethereal Tea Branding - August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
SCORE: 5.3
Warm 6,979 Clicks Pub: Jan 13, 15
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
August Tea is a company that is dedicated to “pioneering tea as a modern American culinary experience.” Through their travels, August founders Aaron Shin and Gina Zupsich came to... [More]
Occult-Inspired Juice Branding - This Juice Apothecary Boasts a Chic Understated Visual Brand
SCORE: 5.1
Warm 4,255 Clicks Pub: Apr 22, 15
Occult-Inspired Juice Branding
This Juice Apothecary Boasts a Chic Understated Visual Brand
Based in Chicago, Owen + Alchemy is a stylish juice apothecary that boasts ultramodern occult-inspired branding created by graphic designer Jack Muldowney and firm Potluck Creative. Using a system... [More]
Ritualistic Gin Branding - The Packaging for Gillemore Gin is Inspired by Black Magic
SCORE: 4.1
Mild 2,051 Clicks Pub: Jul 21, 15
Ritualistic Gin Branding
The Packaging for Gillemore Gin is Inspired by Black Magic
Gillmore Gin is a new Belgian spirit that boasts dynamic gin branding that uses powerful images inspired by dark rituals and black magic. The visual branding and packaging was created by Skinn... [More]
Dark Ritualistic Branding - This Alchemy Coffee Co Branding is Ultramodern and Gothic
SCORE: 4.3
Mild 3,227 Clicks Pub: Mar 27, 15
Dark Ritualistic Branding
This Alchemy Coffee Co Branding is Ultramodern and Gothic
This dark, ultramodern branding design for Alchemy Coffee Co was created in collaboration between Toronto-based graphic designer and letterer Ben Johnston and industrial designer Mark Simmons. The... [More]