DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Commercials Category List Full Index
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
53,530 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
5.8 | This Year and Mild
Top 6 Examples:
Date Range:
3,666 Total Clicks Sep 11 - Feb 13 |
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| Activity | |
| Freshness |
Aspirational Urban
Suburban consumers turn to in-your-face urban marketingImplications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody. [More]
 Thug-Style Mommy Raps |
 Prejudiced Chick Parodies |
 Hilarious Rapping Frog Videos |
 Partially Animated Car Commercials |
 Swagged-Out Mommy Raps |
 Grammatically Correct Raps |
Filed in: Marketing Commercials Print Internet Pop Culture
| Score:
3.8 | This Year and Chilly
Top 6 Examples:
Date Range:
3,633 Total Clicks Jul 12 - Sep 12 |
| Popularity | |
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| Freshness |
Involvement Marketing
Including customers in film & advertising creation to enhance engagementImplications - Marketing often requires a customer-centric approach, and nothing is more customer-centric than involving customers in the creation process and final product. Crowdsourcing has already become a creation method embraced by many brands, but now brands are taking customer involvement to the next level, whether it's being part of the final product (as in the Gap's Shine On campaign), participating in the process from idea generation to production, or being cast in a movie role. Involving customers in this way stands to elevate engagement and positive brand association while also encouraging fans to share their experience with their friends and networks. [More]
 Talent-Highlighting Clothing Ads |
 Playful Painting Kiddie Campaigns |
 Multi-Role Movie Auditions |
 Fan-Made Drink Ads (UPDATE) |
 Social Media Casting Calls |
 Crowdsourced Rapper Projects |
Filed in: Marketing Interactive Commercials Social Media
| Score:
5.5 | This Year and Mild
Top 6 Examples:
Date Range:
17,584 Total Clicks Feb 12 - Jun 12 |
| Popularity | |
| Activity | |
| Freshness |
Canine Campaigning
Using dogs in advertisements to sell more than just pet productsImplications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns. [More]
 Spice-Suffering Dog Ads |
 Sad Puppy-Eyed Ads |
 Chic Canine Campaigns |
 Hand-Shaped Tail Ads |
 Adorable Dog-Driving Ads |
 Canine Concern Ads |
Filed in: Marketing Lifestyle Pets Clusters Print Commercials
| Score:
5.9 | Warm
Top 6 Examples:
Date Range:
42,805 Total Clicks Nov 11 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Partyvertising
Campaigns use soirees and disorder to communicate fun & hip cultureImplications - A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture. [More]
 Crowded Club Campaigns |
 Disordered Dinner Party Campaigns |
 Disheveled Party Animal Campaigns |
 Responsible Party Hotels |
 Apparel Brand House Parties |
 Nerd Party Lessons |
Filed in: Marketing Fashion Clusters Print Commercials Photography
