Eccentric Zen

Contemporary yoga classes take engagement to the next level with alternative formats

Implications - The millennial focus on engaged, healthy living is inspiring a new cadre of yoga wherein instruction and classes are delivered in creative, alternative formats. Through the provision of experiential environments, fitness brands are able to resonate with today's shopper, who prefers imaginative, unique products and services.
SCORE: 5.5
This Year and Mild Top 6 Examples: 5,933 Total Clicks Jul 15 - Feb 16
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Consumer Insight Topics: Lifestyle
Feline Yoga Classes - This Cafe is Offering Cat Yoga Classes to Help the Animals Find New Homes
SCORE: 6.6
Warm 1,782 Clicks Pub: Jul 21, 15
Feline Yoga Classes
This Cafe is Offering Cat Yoga Classes to Help the Animals Find New Homes
The popular New York City cat cafe ‘Meow Parlour,’ recently began offering cat yoga classes as a way of helping abandoned felines find new homes. The cafe partnered with the rescue group &... [More]
Ambient Yoga Classes - These Unique Yoga Classes are Set to the Sounds of Industrial Sludge
SCORE: 6.5
Warm 1,106 Clicks Pub: Jul 28, 15
Ambient Yoga Classes
These Unique Yoga Classes are Set to the Sounds of Industrial Sludge
Although many conventional yoga studios make a point to create a relaxing atmosphere with quiet rooms and calming sounds, this does not appeal to everyone—so one unique yoga class set out bring... [More]
Glow-In-The-Dark Yoga Classes - Glow Flow Yoga Conducts its Classes Under Black Lights
SCORE: 6
Warm 2,375 Clicks Pub: Aug 1, 15
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... [More]
In-Office Yoga Classes - UTKATA Brings Office Yoga Lessons to Toronto Workplaces
SCORE: 4.8
This Year and Mild 380 Clicks Pub: Feb 4, 16
In-Office Yoga Classes
UTKATA Brings Office Yoga Lessons to Toronto Workplaces
With a new office yoga program, UTKATA Yoga is targeting professionals in Toronto who spend the majority of their days sitting at a desk. Rather than having participants travel to a zen studio... [More]
Outdoor Yoga Camps - Camp Yoga for Adults Blends Activities with Community & Connection
SCORE: 4.8
Mild 249 Clicks Pub: Aug 1, 15
Outdoor Yoga Camps
Camp Yoga for Adults Blends Activities with Community & Connection
After being left with feelings of absolute bliss from attending a Wanderlust festival one year, Chesley Long organized Camp Yoga as a similar way to inspire community and connection with the yoga... [More]
Island Yoga Events - Yoga Meltdown is a Free Event Taking Place on Centre Island
SCORE: 2.1
This Year and Untested 41 Clicks Pub: Feb 22, 16
Island Yoga Events
Yoga Meltdown is a Free Event Taking Place on Centre Island
Toronto’s Centre Island is not only a scenic escape from the busy city but will also be home to this year’s Yoga Meltdown event, a free festival that will feature outdoor yoga classes... [More]