Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager

By: Laura McQuarrie - Jul 21, 2015
References: lululemon & marketingmag
Yoga and beer are two words that are not often found in close proximity to one another, but Lululemon is unifying them with its new 'Curiosity Lager.'

As a company that got its start in Vancouver, Lululemon proudly partnered with another Canadian business from this city, Stanley Park Brewing, for the creation of this novel co-branded offering. The beer is described as bold and crisp and playfully includes lemon drop hops as a tribute to the brand's name.

Last summer, Lululemon and this brewery joined forces to create the ultra exclusive Sunset Strawberry Wit brew that was only served following the brand's annual half marathon. In order to push the Curiosity Lager further, 80,000 limited cans are being sold through hundreds of liquor stores on Canada's west coast.