SXSW 2015 Goers Embrace Healthy Networking in Between Events

By: Meghan Young - Mar 13, 2015
References: adweek
In place of typical networking events that include happy hour and coffee dates, people attending SXSW 2015 can now look forward to yoga breaks. Since the series of festivals and conferences can take a toll on people's bodies, these yoga breaks are great ways to stay healthy and centered throughout the excitement.

While Practice Yoga Austin will be leading a South by Southwest Stretch, there will be branded yoga breaks including Vinyasa Yoga sessions by NBC Universal's new fitness brand Radius, Yahoo Health's CorePower Yoga and Pandora's Hip Hop Yoga. As to the power of these yoga breaks, YouTube yoga guru Adriene Mishler explains, "Yoga asks the right questions: 'What do you need?' and 'How are we going to nurture that?' Whether you need a pick me up, a spiritual connect, to burn some steam, to stretch, to strengthen, to laugh, to dance, to be still – yoga has your back."