Audio Athleticism

Music products and services focus on health-conscious consumers

Implications - New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up.
SCORE: 5.8
This Year and Mild Top 6 Examples: 7,770 Total Clicks Aug 14 - Apr 16
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Consumer Insight Topics: TechLifestyleHealth
Mood-Gauging Speakers - The 'MoodBox' Offers Mood Enhancement Through Light and Music Therapy
SCORE: 7.3
This Year and Warm 787 Clicks Pub: Feb 24, 16
Mood-Gauging Speakers
The 'MoodBox' Offers Mood Enhancement Through Light and Music Therapy
It has been proven that music can provide mood enhancement, but the ‘MoodBox’ looks to take this therapy to the next level. Aside from being a great wireless speaker, the ‘MoodBox&#... [More]
Intense Athletic Headphones - Livv's Wireless Sports Headphones are Designed for Rigorous Training
SCORE: 4.8
Warm 2,851 Clicks Pub: Oct 16, 14
Intense Athletic Headphones
Livv's Wireless Sports Headphones are Designed for Rigorous Training
These sports headphones by Livv were designed with athletes in mind, particularly those who participate in high-impact sports. There are plenty of headphone designs out there for runners and weight-... [More]
Running Soundtrack Apps - Adidas and Spotify Partner to Offer the 'adidas go' App
SCORE: 5.2
Warm 1,405 Clicks Pub: Apr 30, 15
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
Spotify and adidas have teamed up to release ‘adidas go,’ an app that curates users’ soundtrack according to their pace. The app functions by using the iPhone’s... [More]
Relaxation-Guiding Headphones - The Melomind Headphones Teaches People How to Truly Unwind
SCORE: 6.1
This Year and Mild 386 Clicks Pub: Apr 27, 16
Relaxation-Guiding Headphones
The Melomind Headphones Teaches People How to Truly Unwind
In this day and age of constant stimulation and (seemingly) never-ending work, a product like the Melomind Headphones could make a huge difference in people’s lives. As important as it is to... [More]
Musical Rehabilitation Platforms - The MusicAct Uses Gesture Control to Listen and Play with Music
SCORE: 4.2
This Year and Mild 273 Clicks Pub: Mar 2, 16
Musical Rehabilitation Platforms
The MusicAct Uses Gesture Control to Listen and Play with Music
The MusicAct is an app designed exclusively to help consumers moving through musical rehabilitation to exercise control in their hands and wrist while simultaneously still enjoying their favorite... [More]
Fitness-Monitoring Headphones - The BioSport Headphones are Perfect for Training and Working Out
SCORE: 3.1
Untested 2,068 Clicks Pub: Aug 15, 14
Fitness-Monitoring Headphones
The BioSport Headphones are Perfect for Training and Working Out
50 Cent’s headphone brand SMS Audio collaborated with Intel to create the Biosport heart-rate-monitoring headphones. These in-hear headphones track heart rate, speed, distance, elevation and... [More]