Appified Lifestyle

Millennials turn to apps that cater to their distinct lifestyle needs

Implications - Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people.
SCORE: 5.6
Warm Top 6 Examples: 7,841 Total Clicks Jul 14 - Oct 15
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DEMOGRAPHICS
Consumer Insight Topics: TechFashionMobile
Workout Partner-Seeking Apps - The Sprinter App Helps Björn Borg Consumers Find Fitness Partners
SCORE: 7
Warm 2,381 Clicks Pub: Sep 9, 15
Workout Partner-Seeking Apps
The Sprinter App Helps Björn Borg Consumers Find Fitness Partners
Sweden-based sports fashion brand Björn Borg unveiled the Sprinter app, which combines the brand’s launch of its clothing line and its first fitness app. The apparel line has been creating... [More]
Harassment-Free Dating Apps - This App Ensures That All Interactions are Respectful
SCORE: 5.6
Warm 1,008 Clicks Pub: Oct 8, 15
Harassment-Free Dating Apps
This App Ensures That All Interactions are Respectful
‘Siren’ is a harassment-free dating app that ensures all interactions are respectful. While there are a wide variety of dating apps to choose from, many users report unpleasant... [More]
Active Lifestyle Apps - The UP App by Jawbone Helps Users Eat Better and Get Moving
SCORE: 5.8
Warm 2,259 Clicks Pub: Jul 16, 14
Active Lifestyle Apps
The UP App by Jawbone Helps Users Eat Better and Get Moving
The UP active lifestyle app by Jawbone is a great way to keep track of what you eat so you stay on track to a healthier livelihood. This app cleverly tracks your physical activity, sleep patterns... [More]
Start-Up Networking Apps - This Tinder for Entrepreneurs Lets Users Pay It Forward with Right Swipes
SCORE: 6.4
Warm 739 Clicks Pub: Oct 13, 15
Start-Up Networking Apps
This Tinder for Entrepreneurs Lets Users Pay It Forward with Right Swipes
This networking app is a Tinder for budding professionals that functions similarly to the dating app by allowing two people to “swipe right” in order to accept and begin a conversation.... [More]
Business-Based Travel Apps - The 'Jambo' App Helps Business Travelers Connect While Out of Town
SCORE: 3.9
Mild 668 Clicks Pub: Aug 10, 15
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
‘Jambo’ is a new mobile application that helps business travelers connect with other professionals on the go. While there are a number of apps designed to help travelers socialize, Jambo... [More]
Stylish Lifestyle Apps - The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
SCORE: 3.5
Untested 786 Clicks Pub: May 13, 15
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
Tory Daily is the first iOS and Android app by American fashion designer Tory Burch. The multi-functional platform is not only a source of style inspiration for fashion fans but also features... [More]