New beverages target the female demographic with women-specific ingredients
Implications - New products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X and Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition.
Workshop Question - What demographic does your messaging alienate and how can you become more accessible to them?
Trend Themes
1. Female-specific Products - Product developers are focusing on women-specific features that address the particular needs of women.
2. Customization and Personalization - Consumers are showing increased interest in personalized products that cater to their individual tastes, preferences, and specific needs.
3. Functional Beverages - Consumers are looking for beverages and drinks that provide functional benefits beyond basic hydration.
Industry Implications
1. Nutraceuticals - This industry specifically caters to products that provide health and wellness benefits, and plays a big role in the development of novel food supplements.
2. Food and Beverages - Product development of food and beverages have significantly evolved to take into consideration functional ingredients, new flavors, and preparations that cater to the particular needs of consumers.
3. Wellness and Healthcare - With consumers' increasing interest in wellness, business professionals have garnered opportunities to develop a wide range of products geared towards consumer-centric healthcare and wellness requirements.
