Analog Awareness

Brands get noticed with emotive, tech-free campaigns focused on values

Implications - Given the high mobile usage rates among demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
SCORE: 4
Mild Top 4 Examples: 6,132 Total Clicks Feb 15 - Jul 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosInteractive
Covert Adoption Campaigns - Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
SCORE: 5.8
Warm 1,693 Clicks Pub: Jun 10, 15
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
In an effort to encourage abandoned animal adoption, Brazilian pet stores have been covertly displaying shelter animals instead. In Brazil, there are approximately 30 million cats and dogs that have... [More]
Restful Public Hammocks - Zeze Biscuit's Free Net Treats People to Rest and Relaxation
SCORE: 3.9
Warm 932 Clicks Pub: Feb 17, 15
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
ZezĂ© Biscuits’ deceptively named ‘Free Nets’ are hammocks set up throughout Brazil, enticing people with the chance to put their feet up, relax and take a break from the Internet.... [More]
Donation-Encouraging Statues - A Series of Ice Men in Brazil Raise Awareness of Organ Donation
SCORE: 2.8
Mild 1,948 Clicks Pub: May 9, 15
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them.... [More]
Friendly Seating Campaigns - This Interactive Marketing Initiative Encourages Socializing on the Bus
SCORE: 2.8
Untested 1,559 Clicks Pub: Feb 23, 15
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
While some people want to avoid human contact at all costs when riding public transit, others prefer socializing on the bus. A marketing campaign in Brazil aims to help these friendly folks out with... [More]