Social Stuntvertising

Brands mix digital engagement with experiential forms of marketing

Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
SCORE: 6.4
This Year and Mild Top 5 Examples: 6,199 Total Clicks Feb 15 - Apr 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingPublicity StuntsBranding
Twitter-Activated Vending Machines - Gary Lineker Gives Tweeters Free Walkers Crisps Bags
SCORE: 6
Warm 2,840 Clicks Pub: Feb 4, 15
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
Experiential marketing is one way for brands to really connect with their consumers and a great example is set out by Walkers Crisps. The snack company transformed a bus shelter into a vending... [More]
Secretive Gaming Campaigns - This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
SCORE: 5.6
Mild 1,255 Clicks Pub: May 28, 15
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
Activision’s brilliant video game advertising scheme for the launch of Call of Duty: Black Ops 3 is proof that marketing doesn’t have to be overt—true fans will find the thrill in the... [More]
Ephemeral E-Commerce Advertising - Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
SCORE: 6.1
This Year and Mild 523 Clicks Pub: Apr 30, 16
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Social media and photography app Snapchat has been introducing a number of different Snapchat ad opportunities, but shoppable snaps are finally forthcoming. According to Ad Week, Target and Lancome... [More]
Secretive Party Campaigns - Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
SCORE: 5.1
Mild 1,245 Clicks Pub: Apr 20, 15
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, Jägermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... [More]
Rooftop Instagram Stunts - This Nordstrom Instagram Campaign Takes Marketing to New Heights
SCORE: 5.2
Mild 336 Clicks Pub: Jul 21, 15
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
The latest Nordstrom Instagram campaign takes fashion marketing to new heights. Launched in celebration of the luxury department store’s 2015 Anniversary Sale, this art installation graces the... [More]