Brands mix digital engagement with experiential forms of marketing
Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Workshop Question - How can your brand integrate interactive marketing to engage younger consumers?
Trend Themes
1. Experiential Marketing - Brands are using interactive activities to create memorable experiences for young consumers and improve engagement levels
2. Ephemeral Marketing - Brands are using social media platforms like Snapchat to run time-sensitive campaigns that create a sense of exclusivity and urgency
3. Social Media Immersion - Brands are leveraging social media platforms to create immersive campaigns that connect with younger demographics
Industry Implications
1. Advertising & Marketing - Businesses can explore innovative ways to connect with audiences by incorporating experiential and social media campaigns
2. Retail - Retail companies can use ephemeral marketing techniques, such as shoppable Snapchat ads, to attract audiences to their products
3. Gaming - Gaming companies can take advantage of social media trends, such as using Snapchat to drop hints and create hype around upcoming game releases
5 Featured, 45 Examples:
140,223 Total Clicks
Date Range:
Feb 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
