Celebratory Libation

Alcohol branding accommodates festive events for partying consumers

Implications - Alcoholic branding is taking on a celebratory motif that acknowledges the partying motifs that are often associated with drinking. This uninhibited approach to marketing helps labels target consumers in a direct fashion that, from the outset, makes no mistake of the intent of products.
SCORE: 4.5
Mild Top 4 Examples: 9,629 Total Clicks Aug 14 - Jul 15
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Consumer Insight Topics: LifestyleDrinking
Party Cocktail Pouches - These Fun Cocktail Drinks Are Packaged Like Freezies
SCORE: 7.1
V. Hot 3,576 Clicks Pub: Dec 16, 14
Party Cocktail Pouches
These Fun Cocktail Drinks Are Packaged Like Freezies
These fun cocktail drinks from Mister Tiz are designed to be served exclusively at bars and nightclubs in the warm summer season. Packaged like a Freezie, these treats come in a variety of flavors... [More]
Party-Ready Wine Boxes - 'BeatBox Beverages' Have Made a Boxed Wine That is Anything But Boring
SCORE: 3.6
Mild 1,055 Clicks Pub: Jun 1, 15
Party-Ready Wine Boxes
'BeatBox Beverages' Have Made a Boxed Wine That is Anything But Boring
‘BeatBox Beverages’ wants to turn traditional boxed wine on its head with its new line of musically inspired mixed drinks. Designed ‘‘for people who know what perfection in a... [More]
Festival-Ready Wine Packaging - Niner Wine is Set to Take to the Party in Style
SCORE: 3.8
Mild 3,174 Clicks Pub: Aug 20, 14
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so... [More]
Shareable Boxed Wines - Public House's Wine Kit Includes Cups for a Group Gathering
SCORE: 2.2
Mild 1,824 Clicks Pub: Jan 8, 15
Shareable Boxed Wines
Public House's Wine Kit Includes Cups for a Group Gathering
In order to simulate the same casual, enjoyable, pretension-free experience of enjoying a drink like beer with friends, Public House developed this neat wine kit. The social drinking kit includes... [More]