Chipotle is Offering Free Burritos as Part of a One-Day Promotion

By: Vasiliki Marapas - Jan 27, 2015
References: chipotle & vox
Chipotle Mexican Grill is offering its customers free burritos in a new promotion lasting one day only. Customers who order any of the company's sofritas (tofu options) today can redeem their receipt for a free burrito in the future.

With this promotion, the company is hoping to promote its range of vegan options, which fits in well with the company's brand identity. Chipotle is committed to ensuring that its meat products are ethically and humanely raised, so promoting meat-free options is the next logical step in furthering the specialized chain restaurant's animal-friendly image.

While tofu over meat might be a tough sell, this promotion functions as a great brand-building strategy, and way to get new customers through the door.