This Campaign for Cancer Encourages Canadians to Bare It All

By: Laura McQuarrie - Oct 25, 2014
References: Stanfields & marketingmag
The #StreakWeek campaign for cancer stars testicular cancer survivor Mark McIntyre, challenging Canadians to streak along with him throughout October 18th to the 26th. The campaign is being launched as a partnership between Stanfield's and the Canadian Cancer Society, in which McIntyre will be making appearances across the country in nothing but a pair of Stanfield’s underwear.

In the past, McIntyre has worked with Stanfield’s in order to raise awareness for below-the-belt cancers, helping to bringing in thousands of dollars for the Canadian Cancer Society. This time around, #StreakWeek is being introduced as a campaign to target a young male audience, since most cases of testicular cancer occur in men between the ages of 20 to 34.

If the thought of getting naked in the cold makes you shy, another great way to participate in the campaign is to use the #StreakWeek tag on social media—each time it appears on Instagram, Twitter or Facebook, Stanfield’s will donate a dollar to the Canadian Cancer Society, up to a total of $25,000.