JCPenney's 'The Gift of Giving' Helps Shoppers Gift Other Consumers

By: Laura McQuarrie - Dec 17, 2014
References: justgotjingled & adsoftheworld
As part of its #JustGotJingled campaign, JCPenney is encouraging this holiday season to be all about 'The Gift of Giving,' whether that means shoveling the snow off of a neighbor's sidewalk or doing a small kindness for a total stranger.

In this video, JCPenney asks its shoppers if it is better to give or receive a gift. Then, consumers were given a chance to do something good for other shoppers in the store by gifting them absolutely anything in the store. For some, this included small things like buying a jacket and a pair of slippers, or for others, helping to pick out a big purchase like a wedding and engagement ring. No matter the value of the gifts, what really stands out is the heartwarming interactions between people.