Bell Media Launches CraveTV with a Guinness World Records Attempt

By: Meghan Young - Dec 8, 2014
References: bellmediapr & marketingmag
A myriad of media platforms are embracing the age of digital subscriptions, so it is important to stand apart from the crowd in noteworthy ways; enter CraveTV and the Guinness World Records attempt for longest television-watching marathon. CraveTV launches alongside the massive promotional campaign, which will see a group of Torontonians watching CraveTV programs outside of the Bell Media headquarters for 91 hours straight.

Since CraveTV "is about watching and not searching," as Bell puts it, the time should fly by. The easy to use service boasts 10,000 hours of content spanning more than 600 titles, which will also ensure that everyone's different taste in shows and movies are satisfied. Officially launching on December 11, CraveTV can be subscribed to for only $4 a month, which is half of its competitors.