This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection

By: Jana Pijak - Jun 24, 2015
References: target & wwd
The Target x Lilly Pulitzer collaboration collection was pre-shopped at an exclusive Bryant Park pop-up event in New York earlier this year. Before making the line available to the masses in store and online, the affordable retailer gave guests an exclusive look at the colorful range. In addition to fashion bloggers and insiders, the guest list included celebs like Bella Thorne and Kate Bosworth among other familiar faces.

Setting a vibrant tone for summer, Bryant Park's Target x Lilly Pulitzer pop-up shop featured a series of displays that featured the collection's printed dresses, caftans and swimwear staples. In addition to these pieces, the shop also highlighted the collaboration collection's straw totes, printed scarves and even featured a home decor range that included glassware and candle holders among other fun accents.

Resembling a tropical cabana, this pop-up shop left visitors with a memorable and sensory experience that stayed true to Lilly Pulitzer's signature brand vision.