Cyber Caution

Brands communicate the dangers of online activity through digital means

Implications - The ability to broadcast and share personal information so easily online has brought challenges along with opportunity; specifically, it has opened new, uncharted dangers, both in terms of the way people represent themselves and communicate with others. By referencing Internet phenomenons such as the selfie or emojis, brands are addressing potential harms by speaking the same language as the well-versed digital natives who are most at-risk.
SCORE: 5.1
Mild Top 4 Examples: 7,569 Total Clicks Mar 14 - Nov 15
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DEMOGRAPHICS
Creepy Emoticon Campaigns - Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
SCORE: 6.7
Hot 5,673 Clicks Pub: Mar 25, 14
Creepy Emoticon Campaigns
Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
Hiding behind a persona on the Internet and luring people in with it has become a problem of epic proportions; however, French child advocacy group Innocence en Danger are trying to counter the... [More]
Predatory Emoticon Ads - These Internet Safety Ads Show Haunting Faces Behind Smiley Emoticons
SCORE: 4.6
Mild 1,089 Clicks Pub: Jul 13, 15
Predatory Emoticon Ads
These Internet Safety Ads Show Haunting Faces Behind Smiley Emoticons
Web company Baidu teamed up with Y&R Shanghai to create these Internet safety ads to promote online security software. The ads present simple images of popular keyboard-created emoticons that... [More]
Cyber Bullying Prevention Apps - 'Fulfiltret' is a Keyboard That Replaces Mean Words with Kindness
SCORE: 4.9
Mild 614 Clicks Pub: Nov 10, 15
Cyber Bullying Prevention Apps
'Fulfiltret' is a Keyboard That Replaces Mean Words with Kindness
‘Fulfiltret,’ translated from Swedish into English means “nasty filter”—which perfectly describes what this cyber bullying prevention app does. The keyboard app is a... [More]
Selfie Safety Campaigns - This Campaign Illustrates Warning Signs of Risks Associated with Selfies
SCORE: 2.7
Mild 193 Clicks Pub: Jul 9, 15
Selfie Safety Campaigns
This Campaign Illustrates Warning Signs of Risks Associated with Selfies
Russia has launched an educational campaign that encourages people to practice selfie safety while taking self-portraits. While selfies have become a daily activity there are certain risks involved... [More]