These Snapchat Coachella Filters Create Concert-Branded Clips

By: Jana Pijak - Apr 17, 2015
References: buro247
The recently released Snapchat Coachella filters are customized for attendees of Drake's and St. Vincent's performances. The popular social media platform and Californian music festival have teamed up to enhance user experience while at the star-studded event.

This means that those who send videos during a specific performance will be given access to an exclusive filter along with a header that describes what concert they are seeing and what stage it is being held at.

This festival-focused app upgrade illustrates Snapchat's understanding of its millennial demographic. Appealing to festival goers has become a crucial marketing tool for top-tiered brands like H&M, who recently released a custom Coachella collection. The Snapchat Coachella collaboration is another that illustrates the music event's influence on today's young consumers.