Snap Inc. Has Launched a Video Editing App Called Story Studio
Niko Pajkovic — December 15, 2021 — Tech
American social media company Snap Inc. has announced the launch of Story Studio, a stand-alone video editing app that intends to give Snap Chat creators greater control over their vertically-filmed videos.
Alongside a suite of traditional video editing tools, the new app allows users to include additional text, add trending audio files, and attach new AR lenses. The app, which was first announced in May 2021, is officially available as an early beta-version to iOS users in the US, Canada, and the UK.
No doubt, the new app belongs to Snap Inc.'s broader efforts to challenge TikTok, a platform that is currently dominating the social video space. Because of this, the advanced editing solution goes hand-in-hand with Snap's launch of Spotlight, a video discovery feature that was released over a year ago. Now, videos edited by creators in Story Studio can be exported directly to Spotlight.
Image Credit: Snap Inc.
Alongside a suite of traditional video editing tools, the new app allows users to include additional text, add trending audio files, and attach new AR lenses. The app, which was first announced in May 2021, is officially available as an early beta-version to iOS users in the US, Canada, and the UK.
No doubt, the new app belongs to Snap Inc.'s broader efforts to challenge TikTok, a platform that is currently dominating the social video space. Because of this, the advanced editing solution goes hand-in-hand with Snap's launch of Spotlight, a video discovery feature that was released over a year ago. Now, videos edited by creators in Story Studio can be exported directly to Spotlight.
Image Credit: Snap Inc.
Trend Themes
1. Creator-focused Video Editing - Opportunity for companies to develop stand-alone video editing apps that offer advanced editing tools, AR lenses, and trending audio files for creators to enhance their content.
2. Challenge to Tiktok - Trend of social media companies like Snap Inc. challenging the dominance of TikTok in the social video space by launching advanced editing solutions for creators.
3. Video Discovery Features - Trend of social media platforms introducing video discovery features like Snap Inc.'s Spotlight, allowing creators to export their edited videos directly for greater exposure.
Industry Implications
1. Social Media - Opportunity for social media companies to invest in video editing apps and video discovery features to increase user engagement and compete with TikTok.
2. Content Creation - Opportunity for content creation companies to develop tools to help creators edit and enhance their content, allowing them to stand out in a competitive market.
3. Augmented Reality - Opportunity for companies working in the augmented reality space to partner with video editing apps like Story Studio in order to offer customized AR lenses to creators who want to enhance their content in a unique way.
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