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Social Streaming

Consumers turn to livestreaming to satisfy content needs

Implications - As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency.
Trend Themes
1. Livestream Apps - Apps like Meerkat, Periscope, Mirrativ and Xfinity Share have become popular platforms for consumers to livestream content and generate real-time interaction with their followers.
2. Real-time Interaction - Creating a real-time interactive experience is becoming an essential trend in content creation and distribution that is more intimate and transparent, allowing consumers and brands to engage and satisfy immediate gratification needs.
3. Social Media Esports - The growth of eSports has prompted Activision Blizzard and other gaming companies to use social media platforms to stream live events, attracting more viewers and reaching a new target market.
Industry Implications
1. Marketing - Companies can leverage livestreaming apps and real-time interaction to generate new audiences and build brand loyalty by engaging with customers in an authentic way.
2. Entertainment - The rise of livestreaming apps and real-time interaction presents a new opportunity for the entertainment industry to create innovative content and engage with fans in unique ways.
3. Gaming - With the growth of eSports, live-streaming is becoming a new way to broadcast gaming events and introduce new audiences to online gaming through social media.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
64,777 Total Clicks
Date Range:
Mar 15 — May 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Social Livestream Apps
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
Mirrativ is a recently launched livestreaming app that combines the functions of the already popular Twitch and Periscope apps. Mirrativ, the word itself a portmanteau of “mirror” and &#... MORE
Inclusive Streaming Services
Inclusive Streaming Services
Meerkat SXSW Streams Are Being Used to Share SXSW Programming
These Meerkat SXSW streams have helped many people who may have been unable to physically attend the mega conference to still tune into some proceedings.Indeed one of the more common sights at SXSW... MORE
Shareable Livestream Apps
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
Periscope has created a clever addition to its app that promotes screenshot-sharing for users to spread what they’re watching more efficiently. By adapting itself to make screen-shotting a... MORE
Revolutionary Live Streaming Apps
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
The Periscope app is a live video application that gives every ordinary iPhone user the opportunity to become a high-impact citizen journalist, able to stream everything from a crime taking place on... MORE
Branded Livestreaming Apps
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
Comcast’s Xfinity Share app was launched as a platform for its customers to share livestream video content on the X1 Entertainment Operating System. The ability to create and share content... MORE
Social Media eSports Broadcasts
Social Media eSports Broadcasts
Activision Blizzard Will Now Stream eSports Events Via Facebook
In an effort to take e-sports mainstream, computer game publisher Activision Blizzard announced that it will be teaming up with Facebook to broadcasts live events on social media. eSports is a... MORE

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