Early Introduction Equality

LGBTQ acceptance is reflected in family-friendly representations

Implications - Reflective of society's changing attitudes toward the LGBTQ community and their rights, products and media are shifting to introduce diversity to children and families at a younger age. This appeals to contemporary parents looking to educate children on diversity, especially among young Millennial families, who tend to be more tolerant.
SCORE: 3.7
Mild Top 5 Examples: 2,755 Total Clicks Dec 14 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingCommercials
Diversified Children's Toys - The MyFamilyBuilders Teach Children About Different Types of Families
SCORE: 5.7
Hot 961 Clicks Pub: Jul 2, 15
Diversified Children's Toys
The MyFamilyBuilders Teach Children About Different Types of Families
The MyFamilyBuilders toys provides an alternative, inclusive way for children to learn about diverse types of families. Designer Ez Karpf and his wife developed the educational tools after noticing... [More]
LGBT-Friendly Children's Books - This New Book Helps LGBT Youth Tackle Insecurities and Fears
SCORE: 4.6
Mild 854 Clicks Pub: Jun 20, 15
LGBT-Friendly Children's Books
This New Book Helps LGBT Youth Tackle Insecurities and Fears
Celebrate National Pride Month with a new children’s book aimed at showcasing the diverse narratives of LGBT youth. The book was created by Kendrick Daye and Myles E. and helps to tackle... [More]
Inclusive Children's Tales - The Pigeonhole Books Wishful Wedding Storybook is Diversified
SCORE: 2.3
Untested 208 Clicks Pub: Jul 7, 15
Inclusive Children's Tales
The Pigeonhole Books Wishful Wedding Storybook is Diversified
The Pigeonhole Books Wishful Wedding storybook challenges typical notions of the nuclear family. Author A.S. Chung is challenging cultural norms with diversified plots that feature divorced,... [More]
LGBT Camera Campaigns - The Instagram Famous Family Stars in This LGBT Nikon Commercial
SCORE: 3.4
Untested 470 Clicks Pub: Jan 24, 15
LGBT Camera Campaigns
The Instagram Famous Family Stars in This LGBT Nikon Commercial
The Lewis family is standing up to the ideology of the ‘modern family’ in their new LGBT Nikon Commercial. Becoming famous after a simple Instagram photo, the couple takes down the ‘... [More]
LGBTQ Family Ads - This Tylenol Commercial Will Tug At Your Heart Strings
SCORE: 1.8
Untested 262 Clicks Pub: Dec 24, 14
LGBTQ Family Ads
This Tylenol Commercial Will Tug At Your Heart Strings
Word to the wise: don’t watch this heartwarming Tylenol commercial while in the presence of others, unless you’d like for them to see you as a blubbering mess. Just in time for the... [More]
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