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Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride

By: Laura McQuarrie - Published: • References: glaad.org & adweek
In support of LGBT Pride Month, General Mills' Lucky Charms brand cereal is celebrating with the 'Lucky to Be' social campaign, encouraging people to share what makes them unique and why they're glad to be living in such a colorful world. The campaign video McCann New York expresses that it's okay to look different, have your own beliefs and that we don't all have to like the same people—in fact, it makes the world more interesting that way. People are encouraged to share posts to Facebook, Twitter and Instagram with the #LuckyToBe tag and anything goes—you can express yourself with photos, videos, baking, art or anything else your heart desires.

The uplifting Lucky to Be campaign has received recognition from GLAAD and the organization has even promoted it on its own blog. Stats for Prideful Cereal Campaigns Trending: This Quarter & Hot
Traction: 1,161 clicks in 12 w
Interest: > 3 minutes
Concept: "lucky To Be"
Related: 77 examples / 59 photos
Segment: Neutral, 12-35
Comparison Set: 28 similar articles, including: cereal-infused sundaes, multi-colored homemade waffles, and mythical steed caffeine holders.