Patriotic Libation

Alcohol labels adopt nationalistic branding for proud consumers

Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
SCORE: 5.8
This Year and Mild Top 6 Examples: 6,955 Total Clicks Jun 14 - May 16
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Consumer Insight Topics: Pop CultureLifestyleDrinkingCelebs
Summery Champagne Branding - Chandon's Limited Edition Bottles Feature an All-American Label
SCORE: 6.1
Warm 1,678 Clicks Pub: Jun 9, 15
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
These summer-inspired limited edition bottles of champagne by Chandon and ButterflyCannon are a seasonal delight. This year’s Chandon summer champagne bottles are dressed in stripes. An all-... [More]
Patriotic American Alcohols - Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
SCORE: 5.6
Warm 1,998 Clicks Pub: Jun 3, 14
Patriotic American Alcohols
Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
Freedom Moonshine is a 100% Unaged American Rye Whiskey that celebrates the history of American-made moonshine. With flavors like Red Cherry, White Rye, Blueberry, Apple Pie and Firecracker that... [More]
Patriotic Beer Labels - Red, White & Blue Budweiser Labels Aim to Protect National Parks
SCORE: 6.4
Warm 1,537 Clicks Pub: May 25, 15
Patriotic Beer Labels
Red, White & Blue Budweiser Labels Aim to Protect National Parks
A partnership between Budweiser and the National Park Foundation (NPF) has influenced the beer company to design and release patriotic labels. The official charity of America’s national parks... [More]
Patriotic Beer Rebrandings - Budweiser Renames Itself "America" Until November Elections
SCORE: 4.6
This Year and Mild 554 Clicks Pub: May 10, 16
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
The elections in the United States is a hot debate around the world and one that is also dividing the country quite dramatically, yet this patriotic beer branding hopes to remind people what matters... [More]
Patriotic Beer Fridges - Molson's National Anthem Beer Fridge Makes You Sing for a Drink
SCORE: 4.6
Mild 1,013 Clicks Pub: Oct 2, 14
Patriotic Beer Fridges
Molson's National Anthem Beer Fridge Makes You Sing for a Drink
In order to get Canadians to prove their patriotism on Canada Day, Molson set up the National Anthem Beer Fridge, which required people to sing the entirety of the Canadian National Anthem in order... [More]
Patriotic Baseball Wines - Each of the Major Baseball Leagues Now Have a Team Wine Bottle
SCORE: 1
Untested 175 Clicks Pub: Sep 12, 14
Patriotic Baseball Wines
Each of the Major Baseball Leagues Now Have a Team Wine Bottle
America’s Major League Baseball teams enter the food and beverage industry with a line of exclusive wine bottles themed after the various state teams. Now you can enjoy a classy beverage in... [More]