Caffeinated Healing

Coffee brands amplify health benefits to appeal to health-conscious consumers

Implications - Recent research has unveiled that the health benefits of coffee are plenty, ranging from weight loss to anti-aging. Capitalizing on the good publicity, coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness. The addition of ingredients and supplements also work to intensify coffee's status as a specialty item.
SCORE: 3.5
Mild Top 4 Examples: 3,487 Total Clicks Apr 15 - Jul 15
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Consumer Insight Topics: LifestyleHealthDrinking
Protein-Infused Coffees - The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
SCORE: 4.9
Warm 1,921 Clicks Pub: Jun 15, 15
Protein-Infused Coffees
The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
UK-based company ‘The Protein Works,’ has found a clever new way to combine your post-workout smoothie with your daily caffeine boost. By combining premium ‘Rocket Fuel’... [More]
Transparent Coffee - This Clear Coffee Spares Your Teeth From Nasty Stains
SCORE: 4.7
Warm 377 Clicks Pub: Jun 10, 15
Transparent Coffee
This Clear Coffee Spares Your Teeth From Nasty Stains
Clear Coffee is a transparent coffee, developed by a Slovakian entrepreneur, that is designed to appeal to consumers conscious about their dental health. When you think health-conscious dietary... [More]
Probiotic Coffees - 'Café Viva' Combines the Taste of Coffee with the Health Benefits of Probiotics
SCORE: 2.4
Untested 724 Clicks Pub: Jun 6, 15
Probiotic Coffees
'Café Viva' Combines the Taste of Coffee with the Health Benefits of Probiotics
‘Café Viva’ is now producing a line of probiotic coffees, which provide a caffeinated pick-me-up as well as a healthy immunity boost. Designed to reduce fatigue, mitigate digestive... [More]
Mangosteen Coffee Beans - Joe Mangosteen's Healthy Coffee is Made with Exotic Fruit and Fungi
SCORE: 1.6
Untested 465 Clicks Pub: Apr 17, 15
Mangosteen Coffee Beans
Joe Mangosteen's Healthy Coffee is Made with Exotic Fruit and Fungi
Now that gourmet coffee is becoming an extremely popular, many foodies are looking to reach the next level of elitism with healthy coffee options that also take exoticism to the next level. One such... [More]