Category
Tech
Delegated Interfaces
Trend cluster
Category
Socialized
Reward
Points programs are integrated into common social networks for youth appeal.
3.6
Trend score
Trend
What is the Socialized Reward trend?
Socialized Reward: Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
Trend themes
Themes within the Socialized Reward trend
Three behaviours holding the trend together01
Social Loyalty Programs
Offering perks and discounts on social platforms like Twitter and Instagram to cater to Millennial consumers.
02
Data-Driven Rewards
Brands are offering consumers free data in exchange of completing surveys with the use of mobile apps.
03
Social Media Incentives
Businesses are encouraging voter participation and spreading positivity by offering free products like ice cream or gas in exchange of social media activity.
Industry implications
What the Socialized Reward trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can implement social loyalty programs to personalize guest experiences and gain loyalty, particularly with Millennial customers.
For
Market Research
Market research firms can explore data-driven rewards mobile apps and offer insights on customer behavior to a variety of brands.
For
Fast Food
Fast food chains can incentivize social media activity and gamify their promotions using mobile apps that reward customers for engaging in their brand's social media content, leading to greater brand loyalty.
Workshop question
What is one kind of loyalty program you could install that would surprise and delight your customer?
Trend signals
Trend signals for Socialized Reward
Trend score 3.6 out of 10, from popularity 62%, activity 36%, freshness 8%.
Popularity62%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Socialized Reward trend
6 featured examples from Oct 27, 2015 to Nov 8, 2016CategoryLifestyle
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
Gamified rewards apps offer fast food chains an innovative way to engage with customers and drive sales.
CategoryMarketing
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
Tech companies can develop selfie apps or enhance existing social media platforms to incorporate monetization features, attracting a larger user base.
CategoryTech
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
Companies like AT&T and other telecom providers are at the forefront of the data-for-surveys trend, providing consumers with innovative ways to access data while gathering valuabl…
CategoryAutos
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
Opportunity for marketing and advertising agencies to utilize AI technology to create campaigns that promote positivity on social media.
CategoryPop Culture
Political Dessert Incentives
Ben & Jerry's is Encouraging Youth Votes by Offering Free Ice Cream
Food and beverage companies can tap into the political realm to engage with consumers and promote civic participation.
CategoryMarketing
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
Opportunity for food and beverage companies to use social media contests and user-generated content to promote their products and connect with customers.
