Socialized Reward

Points programs are integrated into common social networks for youth appeal

Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
SCORE: 6.6
This Year and Mild Top 6 Examples: 3,851 Total Clicks Dec 14 - Oct 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileSocial Media
Fast Food Social Apps - Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
SCORE: 7.1
This Year and Warm 719 Clicks Pub: Oct 24, 16
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
‘Taco Bell Explore’ is an interactive game app that was created with a mobile rewards company called Kiip. It works by linking to a user’s social media accounts, where it can... [More]
Rewarding Selfie Apps - 'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
SCORE: 6.1
Warm 649 Clicks Pub: Oct 27, 15
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
‘Pay Your Selfie’ is an innovative new app that has found a way to monetize taking selfies. The Startup has created a variety of assignments for users which reward each selfie with a... [More]
Social Loyalty Apps - This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
SCORE: 5.2
Mild 942 Clicks Pub: Dec 6, 14
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
In partnership with fashion app Tapestry, department store Liberty developed a loyalty app that makes use of Instagram to increase incentive for shopping at a brick-and-mortar location. The... [More]
Social Cashback Rewards - Twitter Offers is a Seamless and Simple Way to Shop and Get Cash Back
SCORE: 5.2
Mild 949 Clicks Pub: Dec 1, 14
Social Cashback Rewards
Twitter Offers is a Seamless and Simple Way to Shop and Get Cash Back
Twitter Offers is a new way to take part in exclusive offers from merchants and brands on Twitter with cashback offers that can be added directly to a credit or debit card. As of now, Twitter... [More]
Data-Rewarding Apps - The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
SCORE: 5.1
Mild 292 Clicks Pub: Oct 27, 15
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand’s consumers with free data. The one small catch is that AT&T is asking consumers to complete... [More]
Rewards-Based Social Networks - The 'Thumb War' App Treats the Most Popular Users to Discounts
SCORE: 3.3
Mild 300 Clicks Pub: Aug 24, 15
Rewards-Based Social Networks
The 'Thumb War' App Treats the Most Popular Users to Discounts
The ‘Thumb War App’ puts a new spin on the classic children’s game. The app lets members compete for rewards based on the frequency and popularity of their posts. The app lets... [More]
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