Branded Sampling

Brands focus on sample sizes to offer consumers variety

Implications - Realizing the importance of garnering consumer loyalty, brands have begun focusing on small, easy-to-sample product sizes for simpler consumption. By encouraging buyers to test out different options, brands avoid bombarding and pressuring consumers, and instead entice them with possibility and variety. In a society that fears missing out, this approach offers consumers a non-committal way to get to know both product and brand.
SCORE: 4
Mild Top 5 Examples: 7,544 Total Clicks Feb 15 - Dec 15
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Consumer Insight Topics: MarketingLifestyleHealthBranding
Patterned Cosmetics Sachets - Beautiful Skin Care Samplers Facilitate Facial Treatments On the Go
SCORE: 5.7
Warm 2,794 Clicks Pub: Mar 30, 15
Patterned Cosmetics Sachets
Beautiful Skin Care Samplers Facilitate Facial Treatments On the Go
Any woman in the Western world is bound to have been handed a skin care sampler while walking through store-lined streets or shopping malls. While most of these are freebies, provided as a way to... [More]
Beer-Sampling Kits - Virgin Trains' Tilting Ale Kit Comes with Two Bottles and a Glass
SCORE: 3.4
Mild 611 Clicks Pub: Jul 9, 15
Beer-Sampling Kits
Virgin Trains' Tilting Ale Kit Comes with Two Bottles and a Glass
In partnership with Virgin Trains, Ostle & Maillard created a beer sampling kit that contains two bottles of ale and a single drinking glass. To go along with the red branding for Virgin Trains,... [More]
Star-Shaped Tea Sets - This Tea Gift Set Provides a Sample of the '12 Teas of Christmas'
SCORE: 3.7
Untested 424 Clicks Pub: Dec 1, 15
Star-Shaped Tea Sets
This Tea Gift Set Provides a Sample of the '12 Teas of Christmas'
For this year’s holiday season, David’s Tea introduced a tea gift set that’s themed around the ‘12 Teas of Christmas.’ One of the best ways to stay warm during the... [More]
Festive Cold Brew Kits - This Cold Brew Calendar Counts Down the Twelve Days of Christmas
SCORE: 3.3
Untested 197 Clicks Pub: Nov 25, 15
Festive Cold Brew Kits
This Cold Brew Calendar Counts Down the Twelve Days of Christmas
This Twelve Days of Christmas cold brew kit celebrates the holiday season with 12 handcrafted samples of delicious coffee. Measuring 30ml each, the shots feature holiday-themed flavor varieties and... [More]
Compact Supplement Sachets - Aloha Vitamins are Packaged for Daily Consumption
SCORE: 2.2
Untested 3,518 Clicks Pub: Feb 23, 15
Compact Supplement Sachets
Aloha Vitamins are Packaged for Daily Consumption
Aloha The Foundation Vitamins are designed to help users stay healthy by ensuring they don’t forget to take their daily supplements. Sticking to a supplement regimen can be difficult,... [More]