Marketing Benevolence

Brands position themselves as stakeholders in consumer health

Implications - Rather than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty.
SCORE: 4.9
Mild Top 5 Examples: 5,777 Total Clicks May 14 - Jan 16
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Consumer Insight Topics: MarketingLifestyleHealthInteractive
Exercise-Rewarding Retail Apps - Carrot Offers Health Incentives and Offers at Local Businesses
SCORE: 5
Mild 1,645 Clicks Pub: Mar 11, 15
Exercise-Rewarding Retail Apps
Carrot Offers Health Incentives and Offers at Local Businesses
While you have probably seen apps that reward you for your healthy lifestyle as well as apps designed to encourage you to shop at local businesses, this app combines retail offers with health... [More]
Rewarding Fitness Apps - This App Turns Diet and Exercise into Tangible Rewards
SCORE: 5.4
Mild 384 Clicks Pub: Aug 21, 15
Rewarding Fitness Apps
This App Turns Diet and Exercise into Tangible Rewards
‘Wellcoin’ is a new fitness app that provides tangible rewards for those who fulfill their exercise goals. As many people know, it can be tough to find the motivation to eat right and... [More]
Habit-Rewarding Toothbrushes - Beam Dental's Smart Brush Plan Offers Rewards for Good Oral Hygeine
SCORE: 4.5
Mild 873 Clicks Pub: Jan 20, 16
Habit-Rewarding Toothbrushes
Beam Dental's Smart Brush Plan Offers Rewards for Good Oral Hygeine
This incentivizing dental insurance firm is combining a smart brush with fun rewards. Based in Ohio, Beam Dental introduced an electric toothbrush dubbed the Beam Brush, which syncs to your... [More]
Wearable Magazine Promotions - The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
SCORE: 4.8
Mild 968 Clicks Pub: May 7, 14
Wearable Magazine Promotions
The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
The Nivea ‘Sun Band’ ad is not only a genuine cross-platform campaign, but it’s actually a wearable advertisement. The Sun Band magazine ad has a child-tracking bracelet embedded... [More]
Incentivized Insurance Rewards - Oscar Health Insurance is Paying Customers for Walking Regularly
SCORE: 2.6
Mild 1,907 Clicks Pub: Jan 13, 15
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
In an effort to promote moderate exercise on a daily basis, Oscar Health Insurance is paying customers for every 10,000 steps they take as part of an insurance rewards initiative. Customers based in... [More]
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